Logo of Phnom Penh Post newspaper Phnom Penh Post - International buyers snap up new locally produced watch



International buyers snap up new locally produced watch

Content image - Phnom Penh Post
The locally-made, highend watches combine traditional Khmer art with sleek modern luxury. Photo supplied

International buyers snap up new locally produced watch

A Cambodian entrepreneur has launched a stylish high-end watch, hoping to promote the Khmer creative talent and increase demand for the Kingdom’s products abroad.

Designer Seth Pitu launched his brand PU a mere 60 days ago, and hopes to combine traditional Khmer art with sleek modern luxury in his watches. Despite his business being in its relative infancy, he is already experiencing a high demand for his watches from abroad.

“We only began operation on October 1, not even two months ago, but surprisingly there is already a huge demand both locally and overseas for our watches."

“Cambodian people have bought nearly 50 watches while we are already exporting overseas to places like South Korea, the Middle East, the US and Australia. Last week, a company in Dubai ordered 100 watches from us, which will be exported next month,” Pitu said.

The wood and metal watches, which come in hand-made Khmer designed boxes and bags, are available in Black and Gold across three models – PU Classic Model, PU International Model, and PU Traditional Model. While the wood is not sourced from Cambodia, Pitu says there is a good reason for that.

“The wood used for the strap is foreign. After many consultations, we decided not to use local wood as we did not want to promote the destruction of Cambodian forests,” he said.

Despite the use of foreign sourced materials, among PU’s main goals is the creation of jobs in Cambodia, as well as the promotion of traditional Khmer design in the product.

“The watch is entirely assembled by hand in Cambodia using Khmer designs and techniques as we want to create jobs for Cambodian people. We currently have 10 staff producing this watch – it takes at least five days to produce one watch.”

In Cambodia, the watch is currently available at a promotional price of $399, while in foreign markets the watch is selling for between $400-500.

You can find more information about the watch on PU’s Facebook page – PU Watch Official.

MOST VIEWED

  • PM imposes nationwide Covid restrictions, curfew over Delta scare

    Prime Minister Hun Sen late on July 28 instructed the municipal and provincial authorities nationwide to strictly enforce Covid-19 measures including curfew for two weeks from July 29 midnight through August 12 to stem the new coronavirus Delta variant. The instruction came shortly after he issued a directive

  • Two luxury hotels latest quarantine options for inbound travellers

    The Inter-Ministerial Committee to Combat Covid-19 has designated two luxury hotels as alternative quarantine options for travellers who wish to enter Cambodia through Phnom Penh International Airport – Sokha Phnom Penh Hotel & Residence and the Courtyard by Marriott Phnom Penh. In a notice detailing guidelines issued

  • Visa A holders get to quarantine at Himawari Hotel

    The Ministry of Health has permitted foreign diplomats, UN and International NGO officials to undergo quarantine at Himawari Hotel in the capital in case they do not have a separate place suitable for this purpose, but the government would not be responsible for the expenses.

  • Jabs for kids bring hope for school reopenings

    Cambodia is tentatively planning to reopen schools – at least at the secondary level – when the vaccination of children aged 12-17 is completed, even though daily transmissions and deaths in other age groups remain high. Schools across the country have been suspended since March 20, one month

  • China denies Mekong hacking

    As the US and its allies joined hands last week to expose what they allege to be China’s Ministry of State Security’s malicious cyber activities around the world, the attention also turned to Cambodia with the US Department of Justice claiming that four

  • 8 provinces on Thai borders put in lockdown amid Delta fears

    The government has decided to place several border provinces in lockdown for two weeks in a bid to prevent the new coronavirus Delta variant spreading further into community. According a directive signed by Prime Minister Hun Sen late on July 28, the provinces include Koh Kong,