On July 20, the Ministry of Tourism and the Association of Cambodia Tourist Agencies arranged a tourism exhibition under the theme The Treasure of Cambodia, which aims to introduce tourist products widely to Cambodians so that they can clearly understand about the potential in all tourist destinations and to contribute to protection, conversation and development. The tourism community was given a chance to meet the tourism operators so they can design more appealing travel packages, improve quality standards, service and hospitality. The event invigorated local tourism because people look to the sector as a force to develop the national economy. Photos by Hong Menea