CHARLES & KEITH – the go-to label for accessible designs that are always on the cutting edge of fashion – this month unveiled its new store at the landmark new shopping destination Chip Mong 271 Mega Mall in Phnom Penh.
This marks the brand’s fifth store opening in the Cambodian market.
Spanning a modest 145sqm and retaining the clean, minimalist colour scheme that is the hallmark of CHARLES & KEITH’s brand aesthetic, the new store is given a softer touch with gradual curves and cleaner lines flowing throughout.
Designed with the aim of being a space that allows customers to slow down and enjoy the process of browsing through the products, the new store provides a respite from the noise of the outside world, taking on a stripped-back approach to let the beauty of the raw materials used come through.
Featuring powder-coated aluminium fixtures, travertine stone laminate and white statuario marble laminated pedestals, the tasteful and luxurious decor perfectly complements the brand’s stylish and covetable collections, including the premium CHARLES & KEITH Collection.
To provide customers with a curated experience, each section of the store communicates a story.
From footwear and bags to lifestyle accessories, customers at the new store are encouraged to explore the diverse product selection and discover the latest trends, all while enjoying impeccable service.