Coach – a global design house of modern luxury leather goods, apparel and lifestyle accessories –opened its second store in Cambodia at the AEON Mall Mean Chey on March 26.

Located on the ground floor of AEON Mall Mean Chey, the 142sqm store features the brand’s distinctive modern luxury concept. The store environment is warm and inviting, with leather and natural wood finishes that reflect the sophisticated yet playful refinement of New York – the city Coach has always called home.

It will also debut the brand’s first monogramming service in Cambodia, offering personalised monogramming and a variety of uniquely customised Coach stamps to customers.

In 2020, Coach began a partnership with Unity International Trading Co, Ltd, one of the leading retail distribution companies in Cambodia.

The second store opening marks the brand’s commitment to building its retail presence and brand development in the Kingdom.

“The second Coach store in Phnom Penh is located at the newly opened largest mall in Cambodia, AEON Mall Mean Chey, and we believe that the store design, combined with Coach’s iconic leather goods, will give our customers a luxe and sophisticated shopping experience,” said Ng Yew Choong, General Manager of Unity International Trading.

The new store features the Spring 2023 collection, a modern exploration of American heritage with nods to classic silhouettes and unparalleled leather craftsmanship on a wide assortment of bags, small leather goods and accessories. The store will in May 2023 also introduce the iconic Coach Tabby bag reimagined in bold, bright colours, with a fun and immersive Tabby store experience offering ice cream and sticker giveaways themed around the iconic bag.