Dailymotion Advertising – the leading global video marketing platform – has achieved a significant milestone in its global expansion by announcing its entry into Cambodia.
The strategic expansion is part of Dailymotion Advertising's vision to become the premier full-funnel video marketing platform in the Asia-Pacific region, thereby providing top-tier video advertising solutions to advertisers in the region.
Vijay Kunduri, MD- APAC, leads Dailymotion Advertising's expansion in Cambodia in partnership with Damrei Digital, the leading rich media solutions in Cambodia.
"Dailymotion Advertising's expansion into Cambodia marks a significant milestone in our journey to become the leading full-funnel video marketing platform in the Asia-Pacific region.
“We look forward to working with Cambodian advertisers to provide them with top-tier video advertising solutions and help them achieve their business objectives," said Vijay Kunduri.
An industry veteran with more than 22 years of experience in audience engagement, content and business creation, Vijay Kunduri is overseeing sales for the Asia-Pacific region.
His extensive experience in strategically developing advertising technology companies strengthens Dailymotion Advertising's position as a market leader in APAC.
Cambodia has been chosen as the next destination for Dailymotion Advertising's expansion as it’s one of the fastest growing markets in terms of digital penetration in the region.
With the support of DAMREI, this expansion reinforces Dailymotion Advertising's commitment to serving Cambodian advertisers by offering leading video advertising solutions and tapping into the local expertise and market insights provided by DAMREI.
To accompany its launch in Cambodia, Dailymotion has established strategic partnerships with leading local publishers, including PNN, Apsara Media Services (AMS) and Koh Santepheap.
These partnerships will allow Dailymotion to offer its clients in Cambodia privileged access to high-quality content while ensuring brand safe and reliable advertising environments. It also provides clients with consumer behaviour insights and creative innovation.
Dailymotion Advertising is celebrating its expansion into Cambodia with an exclusive launch event, scheduled for March 11, 2024, at the HighGround Skybar in Phnom Penh.
The event – bringing together publishers, industry leaders, local partners, and advertisers to celebrate this exciting new milestone – will include an overview presentation of Dailymotion presented by Bichoï Bastha, Chief Business and Revenue Officer, and presentations of Dailymotion Media and Insight Solutions by Vijay Kunduri.
Dailymotion Advertising's commercial objectives in Cambodia are aligned with its global mission to become the preferred full-funnel video marketing platform for advertisers.
These objectives include strengthening brand awareness and recognition of Dailymotion Advertising in the Cambodian market; and promoting Dailymotion Advertising's new position as a full-funnel video marketing platform.
Supporting geographical expansion and growth on a global scale, while developing a strategy tailored to local markets, are also among key goals, as are offering innovative solutions and high-quality services to Cambodian advertisers, helping them achieve their business objectives through the power of video marketing.
"Partnering with Dailymotion Advertising marks a significant step forward for DAMREI in our mission to deliver innovative and advanced advertising solutions to our clients.
“We are excited about the opportunity to collaborate closely with Dailymotion in Cambodia and bring their innovative video marketing platform to our market, further enhancing our ability to meet the evolving needs of advertisers and publishers in the region, said" Kabol Soun, CEO of DAMREI.
