emart24 ­ – a leading name in the Korean convenience store industry – is set to make its mark in the vibrant Cambodian market in the middle of 2024, with the Master Franchise Agreement Signing Ceremony held in Phnom Penh on February 1, 2024.

The strategic move reflects emart24's commitment to expanding its global footprint and providing Cambodian consumers with a taste of South Korea's renowned convenience retail experience.

The signing event was graced by presence of H.E. Ouk Prachea, Secretary of State at the Ministry of Commerce, who highlighted the significance of the collaboration in fostering international business relations and contributing to Cambodia’s economic growth.

“Today marks the successful signing of the Franchise Agreement between emart24 Inc and Saisons Brother Holding.

“The signing ceremony is a testament to the commitment of both Cambodia and the Republic of Korea to promote economic growth, create job opportunities and enhance the overall well-being of our citizens,” said H.E. Ouk Prachea.

emart24 – steeped in a rich legacy of convenience, quality and innovation – is synonymous with a quintessentially Korean convenience store experience.

Offering a diverse range of snacks and beverages to daily essentials, emart24 is poised to become a one-stop destination for Cambodian consumers seeking convenience without compromising on quality.

As a pioneer in the industry, emart24 has consistently set the bar high, creating a delightful fusion of traditional Korean flavours and international products.

The Cambodian market can anticipate witnessing a seamless blend of local and global offerings, creating a shopping experience that caters to diverse tastes and preferences.

The decision to embark on this exciting journey in the Cambodian market comes after thorough and extensive market research recognising the potential and a growing demand for high-quality convenience retail.

“We are thrilled to announce our plans to open 100 outlets in Cambodia,” said In-Sok Kang, Chief Operating Officer of emart24 Inc, during the Master Franchise Agreement Signing Ceremony.

emart24 stores are renowned for their modern and aesthetically pleasing designs, creating an inviting and immersive shopping environment.

The Cambodian stores will incorporate elements of Korean design while catering to local aesthetics, ensuring a comfortable and enjoyable experience for every customer.