HUGO Boss, following a successful global brand refresh in January 2022, is delighted to have opened – at Aeon Mall Mean Chey and featuring the new HUGO store concept – its first HUGO store in Phnom Penh.

To celebrate the opening of the first HUGO store in Cambodia – a testament to the brand's success – a HUGO Party was held at WIP Zone in Phnom Penh on August 9, 2023.

Inspired by the brand's iconic visual identity, the HUGO Party immersed guests in a vibrant atmosphere adorned with the brand's signature colour – red.

The night kicked off with performances by local artists TEY$ and La Cima Cartel, followed by a DJ set by Alex Matt.

The event was attended by celebrities and influencers including David Eung Hao, Mey Xiang, Fanh, Kevin Tes and MonytaKeo among others.

And HUGO is continuing the celebration with a pop-up in front of the HUGO Store at Aeon Mall Mean Chey from August 11-20, featuring a photo booth, games and an ice cream bar.

The HUGO store concept expresses a modern and fresh visual approach. An open-facade design sets a welcoming, easygoing tone for the new HUGO store experience, while design features in HUGO red throughout the interior highlight the brand's bold attitude and create a stylish atmosphere.

The new HUGO store features the latest Fall 2023 HUGO Menswear and Womenswear collections, including shoes and accessories.

HUGO dares to push the boundaries with styles for those who set the trends rather than follow them.

There’s no right way, only your way #HUGOYourWay

For more information:

Phone: +855 9675 01689.

E-mail: [email protected].

Location: Unit G055 Ground Floor, AEON Mall Mean Chey, Hun Sen Boulevard, Sangkat ChakAngreKrom, Khan Mean Chey, Phnom Penh.