New Balance has proudly announced its official launch in the Kingdom, with Cambodia becoming the latest country in Asia in which the brand is present.

New Balance, the global leader in athletic footwear and apparel which operates more than 4,000 retail stores globally, is to makes strides in Cambodia with four exclusive concept stores in key strategic locations in Phnom Penh.

The New Balance concept stores can be found at Chip Mong 271 Mega Mall and across all three Aeon malls  in the capital – AEON MALL Sen Sok City, AEON MALL Mean Chey and AEON MALL Phnom Penh. 

This marks an essential step for the brand in reaching out to Cambodian customers and creating new ways for them to experience New Balance products.

The expansion aligns with New Balance's commitment to providing quality products and outstanding customer experiences worldwide. 

The chosen locations emphasise accessibility and convenience, while offering a diverse range of New Balance products for sports enthusiasts and fashion-forward individuals alike.

New Balance has a rich legacy of delivering superior athletic and lifestyle products, and Darryl Peacock – Country General Manager and Director of MAP Active (Cambodia) Co, Ltd – expressed enthusiasm at the brand's entrance into the Cambodian market. 

He said that as New Balance has been well received in Cambodia for both street lifestyle and sports fashion, the Kingdom represents a market of great potential, with the New Balance stores set to become milestones in brand presentation and customer experiences.

The operations in Cambodia are under the management of MAP Active Cambodia, a leading importer and distributor of sports and lifestyle brands in the region.

Looking ahead, MAP Active Cambodia has ambitious plans to further strengthen New Balance's presence in the Kingdom. 

In 2024, the company intends to open two additional New Balance stores in Cambodia, contributing to the brand's growth strategy of achieving a total of six stores by the same year. 

The ambitious endeavour aims to solidify in Cambodia New Balance's position as a leading sports and lifestyle brand.

And this is a significant step forward that marks a new chapter in the New Balance global journey, one representing the company's commitment to providing great products and experiences for Cambodians.

For the most recent updates and additional details, please check out the New Balance KH Fanpage.