Prince Real Estate Group (PREG) held a Strategic Partnership Signing Ceremony and the Prince Black Card Launch Event at its headquarters in Phnom Penh on March 31.

Attendees included the CEO of PREG, Edward Lee, staff members, media invitees, business partners and guests from across various industries.

During his address, Edward Lee expressed his gratitude for the support of PREG’s partners and emphasised the importance of enhancing its partnerships and collaborations.

The event marked the beginning of an upgrade in partnership, products and brand, he added.

Emily Yu, PREG Senior Business General Manager, then introduced a new sales policy for Prince Happiness Plaza – Guaranteed Rental Returns (GRR).

GRR allows property buyers to receive a monthly return on investment of 0.5 per cent of the paid-up amount from the date of the contract signing payment until the handover of the property.

After the handover, the building complex will be leased to a well-known hotel management firm, and property buyers will receive an annual return on investment (ROI) of six per cent for a lease period of five years, totalling 30 per cent in ROI.

Emily Yu also introduced the Guaranteed Buy Back (GBB), whereby property buyers can after five years choose to sell back the property to the developer at the original price.

PREG also announced the release of the Prince Black Card. Purchasers of PREG properties will become exclusive Black Card holders, granting them access to exclusive discounts at Prince Supermarkets, Prince Manor, Prince Club and PREG hotels, as well as many other partner brands.

Finally, PREG signed a strategic contract with representatives from Taiwan Prince Real Estate Investment, the United Pacific Real Estate Phnom Penh Branch and Cambodia Singapore Corporation Limited.

The three strategic partners will undertake the distribution of Prince Happiness Plaza, which, covering both local and international markets, is a testament to their confidence in PREG’s brand and products.

PREG’s focus remains on brand development and “building a better life”, offering an elaborate “Prince lifestyle experience” and a commitment to giving back to society.