Logo of Phnom Penh Post newspaper Phnom Penh Post - Samsung not in rush for next phone after Galaxy S9 series




Samsung not in rush for next phone after Galaxy S9 series

Samsung not in rush for next phone after Galaxy S9 series

by Song Su-hyun

BARCELONA/SEOUL (The Korea Herald/ANN) - Confessing that the company have been obsessed with being number one, Koh Dong-jin, head of Samsung Electronics’ mobile business, said Monday the South Korean tech firm was now more committed to developing products that can deliver meaningful value to consumers.

The message came at a press conference for Korean reporters after the Galaxy S9 Unpacked in Barcelona, as Koh once again confirmed that Samsung will launch next-generation foldable display phones and those with in-display fingerprint sensors when the company is fully ready.

“We developed mobile phones earlier than China, and we were obsessed with being the world’s first and industry’s first rather than thinking about how this innovation would be meaningful to consumers,” Koh said.

“Being the first turns out to be meaningless today, and our strategy is to launch something that consumers believe meaningful and valuable at a right time.”

Koh was answering a question about the company’s roadmap for innovation in hardware as Samsung was compared to recent moves by Chinese rivals seeking for in-display fingerprint sensor and foldable display technologies.

The Samsung CEO had said at a Galaxy Note 8 launch show last year that foldable smartphones will be launched in 2018.

However, Samsung is reportedly facing technological difficulties for the commercialization of such a new type of phones.

Instead of foldable phones, Samsung will introduce its first artificial intelligence-based speaker in the second half of the year, Koh said.

“Again with the AI speaker, we will launch it when it’s ready with top quality, because we are a newcomer in the market,” he said.

Samsung has been working on the AI speaker with its affiliate Harman.

“Samsung’s AI speaker will be more than speaking to the machine and listening to music,” Koh said. “The speaker will not be a single hub, but be one of many platforms such as TV, refrigerator and other appliances that form a true Internet of Things environment.”

Samsung’s AI software Bixby will evolve from the first version to 2.0, and could be launched on the Galaxy Note 9 this summer, Koh said.

The company is currently conducting beta tests with around 800 outside developers in order to create an open ecosystem for Bixby.

“Bixby 1.0 was short of expectations as we were in a hurry, because the software had a structure that was difficult to expand its ecosystem,” Koh said. “Up until the launch, Bixby 2.0 will need intensive beta tests.”

In order to prepare for the fifth-generation network and 5G smartphones, Samsung’s IT & Mobile Communications business under Koh has renewed the organization’s business direction towards the 5G system, according to the chief.

“I made an announcement a month ago about the shift from 4G to 5G,” he said. “Samsung is thoroughly preparing for 5G in close cooperation with mobile operators.”

Samsung is known to be closely partnering with Korea’s leading mobile carrier SK Telecom on the development of 5G core network equipment, chipsets and smartphones.

MOST VIEWED

  • Tourists urged not to skip trip

    The Ministry of Tourism has called on international tourists not to cancel trips to Cambodia, but urged them to adhere to several dos and don’ts when arriving in the Kingdom during the Covid-19 pandemic. The ministry released an eight-point instruction manual on Wednesday published

  • The taxman cometh – Cambodia’s capital gains tax casts the net on individual taxpayers

    In a country where only limited personal income tax existed, the new taxation law beginning January 1, 2021, will make taxpayers out of Cambodians, whether they are ready for it or not About two years ago, a little known amendment was made to Article 7 of the Law

  • Cambodian-American gets Star Trek treatment

    Kevin Ung, a Cambodian-American whose family escaped genocide during the Khmer Rouge’s reign of terror, was recently selected from thousands of applicants to participate in the Television Academy Foundation’s inaugural 2020 Star Trek Command Training Programme, a course intended to give hands-on filmmaking experience

  • Cambodia seeks to be transport hub

    Cambodia is working on several fronts to modernise its transport infrastructure and services, concentrating on opening new international gates to relieve and balance traffic congestion at its borders, Minister of Public Works and Transport Sun Chanthol said on Thursday. This is part of the Kingdom’

  • PM: West unfair to Cambodia

    Prime Minister Hun Sen released a message celebrating the International Day of Peace on Monday, saying that some major powers and western countries had been systemically cooperating to put political pressure on Cambodia as they did in the 1970s and 1980s. Hun Sen said pressuring

  • Singapore Fintech start-up enters Sihanoukville

    Singapore-based fintech start-up Fincy on Wednesday announced the expansion of its cashless payment system to Sihanoukville to tap into the southwestern coastal city’s ever-widening business and investment landscape. The move is in line with the National Bank of Cambodia’s (NBC’s) recommendations to