Park Cafe Food & Beverage Co., Ltd (Park Café) is a leading Cambodian-owned company operating a chain of restaurants in Cambodia. The Company strives to offer a common dining experience across its outlets while providing a high-value, healthy meal in a relaxed environment conducive to discussion and building relationships.
In 2012, Park Café has partnered with Cambodia-Laos Development Fund, a Luxembourgbased private equity fund managed by Singapore-registered Emerging Markets Investments Pte., Ltd.
Now Park Café seeking a consultancy to support development of Brand Renovation that is based on industry best-practice whilst being practically feasible for effective implementation in all Park Café’s existing and future outlets.
Position: Brand Management Consultant
The scope of the consultancy is expected to cover the following areas:
1. To specifically conduct a research and study of current Park Café’s brand identity, brand awareness, brand loyalty, and brand association;
2. To consult and propose to Park Café of Brand identity refinement and guideline develop ment including:
a. Logo and tagline: logo refinement and re-design, and tagline creation;
b. Brand guidelines development: The brand-mark, color palette, typeface, typographic style, applications overview, and tone of voice;
c. Brand implementation: logo sketches for signage, and branding of staff uniform;
d. Marketing plan: company vision statement; company mission statement, brand vision, brand values, target audience segments definition, customer value proposition, brand positioning, channels of communication definition, customers relationship definition, and refine touch-points (brand as product, experience, person, organization, and symbol);
e. Brainstorming for Vision and Mission Statement
f. Sketches for interior branding.
HOW TO APPLY:
Interested candidates please send your summary proposal to Human Resources Department of Park Cafe Food and Beverage Co.,Ltd through address: #41,43,45, St. 271, Sk.Tomnub Teok, Kh.Chamkamorn, Phnom Penh, Cambodia, Tel: 010 85 44 66 / 087 23 28 27, E-Mail: [email protected]