The Mr & Mrs Smith travel company, which claims to be the leading expert in boutique accommodation, is to begin evaluating boutique hotels in Cambodia as part of its new push into Southeast Asia.
The travel guides are well-established in the West and have a presence in Indonesia and Thailand.
But now the company has announced that its service will feature up to 200 boutique hotels in Southeast Asia and the Pacific by the end of the year, including “a comprehensive collection in Vietnam, Laos and Cambodia”.
“We are very excited to be developing in Southeast Asia, which has really great boutique hotels in beautiful locations,” the company stated in a press release.
“We have recently found some wonderful new places in the region and will be adding these hotels to the Mr & Mrs Smith collection from November 2009.”
A Southeast Asian edition of the Mr & Mrs Smith Holiday Collection guidebooks are to be published in the second half of 2010.
The company said that every boutique hotel in the collection goes through a stringent two-tier review process.
“They are first hand-picked and researched in person by the Mr & Mrs Smith team, then anonymously reviewed by a handful of tastemakers from the worlds of music, fashion, theatre, publishing, architecture, food and wine, who tell a personal and entertaining story of their stay,” the statement read.
The guidebooks also give an insight into each property’s perks and quirks.
Existing reviewers of Mr & Mrs Smith include Australian chef and food writer Christine Manfield, designer Stella McCartney, chef Raymond Blanc and burlesque artist Dita Von Teese.