Number One protection for Cambodians

Number One protection for Cambodians

120822_10b

A Number One booth Photograph: Sreng Phearun/Phnom Penh Post

“Hello brothers and uncles! Travelling on the road, please come to buy New High Quality Number One in three choices, including Number One Banana, and Number One Strawberry, and Number One Classic.”

This is the voice of the new Number One advertising and selling campaign orchestrated by Population Service International (PSI). This campaign has been held during two weeks between August 15-29, in three locations including City Mall, Koh Pich and Total petrol station in Toul Kork.

According to Un Chakrey, Number One’s communications and marketing manager, the purpose of the advertisement and promotion is to promote brand awareness of the new Number One condoms, which has been improved in both appearance and quality while providing a wider range of choice.

Moreover, through this widely seen advertisement, the campaign aims to generate new purchases by selling condoms as not only a product for protection, but also a means for people to enhance their sexual pleasure.

“In the first two days of the activity, we got lots of support from or target customers,” said Un Chakrey.

“We sold over 9000 condoms only in two days. We expect that the sales will increase more in the following days, because our target customers are excited to try these products, and they do not feel as shy as before to come and purchase them.”

MOST VIEWED

  • Prince injured, wife dies after accident

    THE wife of former First Prime Minister Prince Norodom Ranariddh, Ouk Phalla, 39, died while the prince was “severely” injured following a road accident in Preah Sihanouk province’s Prey Nub district on Sunday morning, officials said. Rananriddh, who is also the president of the Funcinpec

  • Bun Heang mocks US, threatens its citizens in scathing open letter

    After being hit with sanctions from the US Department of Treasury, Cambodian General Hing Bun Heang said he would retaliate against any US national who does not respect his country’s sovereignty, has ambitions to invade Cambodia or incites “traitors” in the Kingdom to do

  • Police warn boycott FB group involved in the “Clean Fingers Campaign”

    Police said on Tuesday that they will pick up members of a Facebook group involved in the “Clean Fingers Campaign” that promotes a boycott of next month’s national elections. However, police merely planned to “educate” the group for now, but warned that if the

  • Ranariddh 'seriously injured', his wife dies in accident in Preah Sihanouk

    THE wife of former first prime minister Prince Norodom Ranariddh has died. Ouk Phalla succumbed to injuries sustained in a traffic accident on National Road 4 in Preah Sihanouk’s Prey Nub district this morning. She and the prince were immediately rushed to the Preah Sihanouk