“Hello brothers and uncles! Travelling on the road, please come to buy New High Quality Number One in three choices, including Number One Banana, and Number One Strawberry, and Number One Classic.”
This is the voice of the new Number One advertising and selling campaign orchestrated by Population Service International (PSI). This campaign has been held during two weeks between August 15-29, in three locations including City Mall, Koh Pich and Total petrol station in Toul Kork.
According to Un Chakrey, Number One’s communications and marketing manager, the purpose of the advertisement and promotion is to promote brand awareness of the new Number One condoms, which has been improved in both appearance and quality while providing a wider range of choice.
Moreover, through this widely seen advertisement, the campaign aims to generate new purchases by selling condoms as not only a product for protection, but also a means for people to enhance their sexual pleasure.
“In the first two days of the activity, we got lots of support from or target customers,” said Un Chakrey.
“We sold over 9000 condoms only in two days. We expect that the sales will increase more in the following days, because our target customers are excited to try these products, and they do not feel as shy as before to come and purchase them.”