THE Pchum Ben holiday has just passed. During that celebration, many people visited historic sites or resorts after they left the pagodas.

The Kingdom of Cambodia has many historic sites, resorts and scenic landscapes that attract a lot of tourists, both local and international.

During Pchum Ben, some of the people who visited those sites thoughtlessly threw their rubbish on the ground. The owners or managers of some of these places don’t appear to put much effort into taking care of the environment.

This issue could well deter tourists, affecting that area of the economy and damaging Cambodia as a nation (3-4).

Furthermore, attracting tourists not only depends on the historic significance of sites or the quality of resorts. Smart advertising and good management also play a significant role in drawing visitors to Cambodia.

The Cambodian government has put a lot of effort into developing and improving tourism in the Kingdom (6-7).

Tourism not only draws tourists, however; it also attracts a lot of teenagers who are interested in becoming part of the industry.  We speak to a young man who studied tourism and whose dream came true when he became a tour-company manager (9).

On this theme, one of our reporters found a resort that just has opened (11). Located near Tunle Bati, it welcomes families and their friends.

Lift has even more articles inside. If you’re interested in trying for the weekly prize by answering the questions inside, please send them to us at the Post Media head office on Level 8, Building F, Phnom Penh Centre, corner of Sothearos and Sihanouk boulevards.

And if you have any comments on Lift, send them to us at [email protected].