Logo of Phnom Penh Post newspaper Phnom Penh Post - 1996 Cambodia Media Index



1996 Cambodia Media Index

1996 Cambodia Media Index

IMIC Research, a division of IMIC Limited which is the Kingdom's oldest

consultancy, market research and business services company, announced on Sept 25

the publication of "the most comprehensive study ever on media in Cambodia"

according to an IMIC press release.

The Media Index includes data collected from over two thousand respondents in nine

provinces who were interviewed in Khmer using standard random sampling techniques.

According to the statement, the Index covers a whole range of media habits and topics

such as which programme, TV channel, newspaper or radio station consumers watch,

read or usually listen to. IMIC Research General Manager Paul Guymon said:"The

Cambodian consumer market is growing by at least 20 percent and media spending by

over 100 percent."

Guymon added that the index gives insights into key socio-economic data such as household

income, spending and consumer goods ownership.

IMIC noted that the index is targeted at media owners, media buyers, marketers and,

as well, NGOs "who might need assistance in promoting health awareness messages,

particularly relating to vaccination programs, household health campaigns and aids-awareness."

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