Logo of Phnom Penh Post newspaper Phnom Penh Post - 1996 Cambodia Media Index

1996 Cambodia Media Index

1996 Cambodia Media Index

IMIC Research, a division of IMIC Limited which is the Kingdom's oldest

consultancy, market research and business services company, announced on Sept 25

the publication of "the most comprehensive study ever on media in Cambodia"

according to an IMIC press release.

The Media Index includes data collected from over two thousand respondents in nine

provinces who were interviewed in Khmer using standard random sampling techniques.

According to the statement, the Index covers a whole range of media habits and topics

such as which programme, TV channel, newspaper or radio station consumers watch,

read or usually listen to. IMIC Research General Manager Paul Guymon said:"The

Cambodian consumer market is growing by at least 20 percent and media spending by

over 100 percent."

Guymon added that the index gives insights into key socio-economic data such as household

income, spending and consumer goods ownership.

IMIC noted that the index is targeted at media owners, media buyers, marketers and,

as well, NGOs "who might need assistance in promoting health awareness messages,

particularly relating to vaccination programs, household health campaigns and aids-awareness."

MOST VIEWED

  • Ministers to tackle sea pollutants

    Preah Sihanouk provincial authorities and members of local communities have collected 77 tonnes of water hyacinth at a Sihanoukville beach, Preah Sihanouk Provincial Hall spokesperson Or Saroeun said. He told The Post yesterday that the aquatic weeds had been floating along some of the province’s

  • Negotiations on EBA being held

    In an effort to defuse tensions, a senior government official said Cambodia is negotiating with the European Union (EU) on the Everything But Arms (EBA) trade deal, which allows the Kingdom to export goods to the 28-member bloc tariff-free. The EU notified Cambodia on October 5

  • Chinese police escort deported scam suspects

    Ninety-one Chinese nationals accused of extorting money from victims in a Voice over Internet Protocol (VoIP) scam were deported from Phnom Penh International Airport on Monday under the escort of 182 Chinese police personnel. General Department of Immigration head of investigations Ouk Hay Seila told reporters

  • ‘Do not harm Cambodians’, says PM’s son to opposition

    Prime Minister Hun Sen’s eldest son Hun Manet said on Sunday that the Kingdom would not bow to international pressure, and accused some Western countries of siding with opposition politicians who hold dual citizenship to exert pressure on Cambodia. The remarks were made after