IMIC Research, a division of IMIC Limited which is the Kingdom's oldest
consultancy, market research and business services company, announced on Sept 25
the publication of "the most comprehensive study ever on media in Cambodia"
according to an IMIC press release.
The Media Index includes data collected from over two thousand respondents in nine
provinces who were interviewed in Khmer using standard random sampling techniques.
According to the statement, the Index covers a whole range of media habits and topics
such as which programme, TV channel, newspaper or radio station consumers watch,
read or usually listen to. IMIC Research General Manager Paul Guymon said:"The
Cambodian consumer market is growing by at least 20 percent and media spending by
over 100 percent."
Guymon added that the index gives insights into key socio-economic data such as household
income, spending and consumer goods ownership.
IMIC noted that the index is targeted at media owners, media buyers, marketers and,
as well, NGOs "who might need assistance in promoting health awareness messages,
particularly relating to vaccination programs, household health campaigns and aids-awareness."