Cambodia Brewery Limited, the maker of Tiger Beer, announced a new logo and packaging,
according to a corporate press release.
"The new Tiger Beer logo is bolder and more prominent. The tiger is in a majestic
pose," says the statement.
Cambodia Brewery says that the new logo is "bold and trendy" and "will
better reflect the modern lifestyle and taste of today's young aspirational drinker".
The new typeface, the company says, will give the beer a "modern" feel
and that attractive packaging will "appeal to beer lovers in Cambodia".
The company notes that neither the taste nor the price of Tiger beer will change.