A short film promoting organic food and urging farmers to use less chemicals was launched yesterday.
Dr Chea Samnang, an actor known to many Cambodians, stars in My Food – My Health, a 19-minute educational film, produced by the Cambodian Center for Study and Development in Agriculture (CEDAC) and the Cambodian Organic Agriculture Association (COrAA).
The story focuses on a married couple who go to the countryside to learn about organic farming after health scares and concerns over the safety of their unborn child.
Keam Makarady, CEDAC’s health and environment program director, said it was the first time anyone in Cambodia had produced such a video.
“The video will become a useful tool to educate people, and teach them to eat and farm organic vegetables free from harmful chemicals,” he said.
Chhim Phally Both, program co-ordinator at COrAA, said the campaign was also aimed at changing the mindsets of farmers who use chemicals for efficiency.
Teav Chhart, an organic farming expert who appears in the video, said even though organic farming cost more and took more effort, the health of the buyer was the priority.
To contact the reporter on this story: Sen David at [email protected]