Logo of Phnom Penh Post newspaper Phnom Penh Post - CCF to penalise misleading advertising from March

CCF to penalise misleading advertising from March

Content image - Phnom Penh Post
CCF officials meet with 21 companies whose advertisements run against regulation on February 8. CCF

CCF to penalise misleading advertising from March

The General Department of Consumer Protection, Competition and Fraud Repression (CCF) has warned that it will take action against businesses that make untrue advertisements, mislead or cheat customers. Procedural action will be taken in March.

The warning came after representatives from 21 of 27 companies that offer “lucky prizes” or “rewards” to consumers for purchasing their products met with CCF deputy director-general Dim Theng about their advertisements.

“The meeting was held at the CCF headquarters with the participation of company representatives who were invited so that we could explain how the law would be implemented. CCF will take action against any company or business which runs advertisements that might mislead or cheat consumers,” CCF said in a Facebook post.

CCF director-general Phan Oun told The Post on February 9 that the 21 companies which attended the meeting had not necessarily been found to have been involved in the offences, noting that the meeting was the final one before the law was put into effect.

“We met them three times in 2021 to inform them that we had noted they ran advertisements that promised [lucky] prizes. They have all signed reference documents that guarantee real prizes. The use of misleading claims is deemed an act of dishonesty under the law, and we will issue fines to any company that breaches these laws,” he said.

He added that CCF would begin enforcing fines for dishonest business practices across the country in March.

“We hope that companies which use these [misleading] advertisements will follow the law and create honest advertisements for comsumers,” he said.


  • Wing Bank opens new branch in front of Orkide The Royal along Street 2004

    Wing Bank celebrates first anniversary as commercial bank with launch of brand-new branch. One year since officially launching with a commercial banking licence, Wing Bank on March 14 launched a new branch in front of Orkide The Royal along Street 2004. The launch was presided over by

  • Girl from Stung Meanchey dump now college grad living in Australia

    After finishing her foundational studies at Trinity College and earning a Bachelor’s degree from the University of Melbourne in 2022, Ron Sophy, a girl who once lived at the Stung Meanchey garbage dump and scavenged for things to sell, is now working at a private

  • Rare plant fetches high prices from Thai, Chinese

    Many types of plants found in Cambodia are used as traditional herbs to treat various diseases, such as giloy or guduchi (Tinospora cordifolia) or aromatic/sand ginger (Kaempferia galangal) or rough cocklebur (Xanthium Strumartium). There is also a plant called coral, which is rarely grown

  • Ministry using ChatGPT AI to ‘ease workload’; Khmer version planned

    The Digital Government Committee is planning to make a Khmer language version of popular artificial intelligence (AI) technology ChatGPT available to the public in the near future, following extensive testing. On March 9, the Ministry of Post and Telecommunications revealed that it has been using the

  • Cambodia returns 15M Covid jabs to China

    Prime Minister Hun Sen said Cambodia will return 15 million doses of Covid-19 vaccines to China for donation to other countries. The vaccines in question were ordered but had not yet arrived in Cambodia. While presiding over the Ministry of Health’s annual meeting held on

  • Wat Phnom hornbills attract tourists, locals

    Thanks to the arrival of a friendly flock of great hornbills, Hour Rithy, a former aviculturist – or raiser of birds – in Kratie province turned Phnom Penh tuk tuk driver, has seen a partial return to his former profession. He has become something of a guide