Logo of Phnom Penh Post newspaper Phnom Penh Post - CCF to penalise misleading advertising from March

CCF to penalise misleading advertising from March

Content image - Phnom Penh Post
CCF officials meet with 21 companies whose advertisements run against regulation on February 8. CCF

CCF to penalise misleading advertising from March

The General Department of Consumer Protection, Competition and Fraud Repression (CCF) has warned that it will take action against businesses that make untrue advertisements, mislead or cheat customers. Procedural action will be taken in March.

The warning came after representatives from 21 of 27 companies that offer “lucky prizes” or “rewards” to consumers for purchasing their products met with CCF deputy director-general Dim Theng about their advertisements.

“The meeting was held at the CCF headquarters with the participation of company representatives who were invited so that we could explain how the law would be implemented. CCF will take action against any company or business which runs advertisements that might mislead or cheat consumers,” CCF said in a Facebook post.

CCF director-general Phan Oun told The Post on February 9 that the 21 companies which attended the meeting had not necessarily been found to have been involved in the offences, noting that the meeting was the final one before the law was put into effect.

“We met them three times in 2021 to inform them that we had noted they ran advertisements that promised [lucky] prizes. They have all signed reference documents that guarantee real prizes. The use of misleading claims is deemed an act of dishonesty under the law, and we will issue fines to any company that breaches these laws,” he said.

He added that CCF would begin enforcing fines for dishonest business practices across the country in March.

“We hope that companies which use these [misleading] advertisements will follow the law and create honest advertisements for comsumers,” he said.

MOST VIEWED

  • Hong Kong firm done buying Coke Cambodia

    Swire Coca-Cola Ltd, a wholly-owned subsidiary of Hong Kong-listed Swire Pacific Ltd, on November 25 announced that it had completed the acquisition of The Coca-Cola Co’s bottling business in Cambodia, as part of its ambitions to expand into the Southeast Asian market. Swire Coca-Cola affirmed

  • Cambodia's Bokator now officially in World Heritage List

    UNESCO has officially inscribed Cambodia’s “Kun Lbokator”, commonly known as Bokator, on the World Heritage List, according to Minister of Culture and Fine Arts Phoeurng Sackona in her brief report to Prime Minister Hun Sen on the night of November 29. Her report, which was

  • NagaWorld union leader arrested at airport after Australia trip

    Chhim Sithar, head of the Labour Rights Supported Union of Khmer Employees at NagaWorld integrated casino resort, was arrested on November 26 at Phnom Penh International Airport and placed in pre-trial detention after returning from a 12-day trip to Australia. Phnom Penh Municipal Court Investigating Judge

  • Sub-Decree approves $30M for mine clearance

    The Cambodian government established the ‘Mine-Free Cambodia 2025 Foundation’, and released an initial budget of $30 million. Based on the progress of the foundation in 2023, 2024 and 2025, more funds will be added from the national budget and other sources. In a sub-decree signed by Prime Minister Hun Sen

  • Two senior GDP officials defect to CPP

    Two senior officials of the Grassroots Democratic Party (GDP) have asked to join the Cambodian People’s Party (CPP), after apparently failing to forge a political alliance in the run-up to the 2023 general election. Yang Saing Koma, chairman of the GDP board, and Lek Sothear,

  • Cambodia's poverty cut in half from 2009 to 2019: World Bank report

    A report published by the World Bank on November 28 states that Cambodia’s national poverty rate fell by almost half between 2009 and 2019, but the Covid-19 pandemic recently reversed some of the poverty reduction progress. Cambodia’s poverty rate dropped from 33.8 to 17.8 per cent over the 10