Logo of Phnom Penh Post newspaper Phnom Penh Post - Cellcard changing Cambodia’s music scene with ‘Time to Rise’

Cellcard changing Cambodia’s music scene with ‘Time to Rise’

Content image - Phnom Penh Post
VannDa is interviewed at the launch of ‘Time to Rise’. PHOTO SUPPLIED

Cellcard changing Cambodia’s music scene with ‘Time to Rise’

Cellcard has broken the mould with “Time To Rise” – a first-to-market initiative demonstrating next-level influencer marketing and highlighting a world-class partner that will change Cambodia’s music scene.

The subscription plan and SIM bundle have been created in collaboration with Cellcard Brand Ambassador VannDa and inspired by the aspirations of his historic hit song Time To Rise.

The Time To Rise product also marks the introduction of Spotify, one of the largest music streaming platforms in the world. Subscribers to the Time To Rise plan will enjoy unlimited Spotify streaming data to access digital music, podcasts and videos from creators around the world.

The launch comes in time for Cellcard’s 25th anniversary celebrations, highlighting the momentous event with a product innovation to commemorate its long history of firsts and its enduring commitment towards enriching its customers’ experiences and digital lifestyles.

“For our 25th anniversary, it is imperative that we celebrate it with our customers – and what better way to celebrate a long history of innovation than with an innovation that gives unique value to our subscribers.

“The title ‘Time to Rise’ originated from a collaborative campaign between Cellcard and VannDa’s music label, Baramey.

“’Time to Rise offers our subscribers a new way to evaluate product value and pays homage to a talent that has been leading the development of the music industry and Cambodian recognition on the world stage,” said Simon Perkins, Cellcard’s CEO.

Content image - Phnom Penh Post
Simon Perkins and Laura Mam. PHOTO SUPPLIED

The Time to Rise product range offer bundles inclusive of unlimited Spotify streaming data, extra data allowance, calls and SMS, as well as one-year balance rollover.

The range consists of two SKUs – the 4,000 riel plan with 5GB, 500 on-net calls and 500 on-net SMS for 7 days; and the 24,000 riel plan with 40GB, 4,000 on-net calls and 4,000 on-net SMS for 35 days.

The product is available as a subscription plan for those who already have a Cellcard SIM, and as a SIM pack with exclusive Time To Rise and VannDa merchandise for the higher SKU SIM kit.

VannDa’s hit Time To Rise broke the Cambodian record for the most views – the first song release in Cambodian history to exceed one million views in less than 24 hours, tracking at over 90 million views to date.

Content image - Phnom Penh Post

Laura Mam, Baramey Production CEO, spoke of the huge significance of the Time to Rise tie-in with Spotify for the Cambodian music scene.

“With Cellcard Time To Rise plans making Spotify more accessible for Cambodian music lovers, cross-border collaboration in music such as ‘Run the Town’ can be listened to across the world, and this is a groundbreaking moment in music industry history.

“The Time to Rise plans open the door to Cambodia’s participation in the international music scene precisely because it creates opportunities for all Khmer artists to collaborate and share revenues with international artists on platforms like Spotify.

“I would like to thank Cellcard for being a visionary partner that recognises the true potential of Cambodian music and its readiness for international ambitions,” said Mam.

Time To Rise SIM packs with the 4,000 riel plan are available at all dealers nationwide. Meanwhile, the Time To Rise SIM packs with the 24,000 riel plan and Time To Rise merchandise is exclusively available at all Cellcard stores, convenience stores and delivery apps such as Nham24, SmileShop, WingMall among others.

For more information on the Time To Rise product, please visit https://bit.ly/ttrpressor or the Cellcard Facebook page.


  • All Covid restrictions for inbound travellers lifted

    Cambodia has apparently taken the final step towards full reopening of the country without Covid-19 restrictions by removing all requirements for inbound travellers, who until now had to show health certificates indicating that they have tested Covid-19 negative in the past 72 hours as well as

  • Typhoon Noru brings flash floods – 16 dead

    An official warned that that the 16th typhoon of the season, Noru, had brought heavy rains to areas the Mekong River and flooded thousands of homes in the provinces bordering Thailand. As of September 27, the death toll from the flooding had risen to 16. National Committee

  • Cambodia stands firm on 5PC: No invite for Myanmar to ASEAN Summit this year

    Cambodia has not invited Senior General Min Aung Hlaing, chairman of Myanmar’s ruling State Administration Council (SAC), to the 40th and 41st ASEAN Summit and related meetings scheduled for next month in Phnom Penh. The government will instead invite a non-political representative from Myanmar

  • Mushrooming borey projects and home financing – a cause for concern?

    A spurt in housing developments is typically a sign of a growing economy but underneath all that might lay some anxiety of credit growth as developers offer financing to buyers at higher rates, an activity the central bank identifies as ‘shadow banking’ Earlier this year,

  • Thai Senate delegates in Cambodia to discuss anti-graft co-op

    A delegation from Thailand's Senate was in Phnom Penh on September 28 to meet their Cambodian counterparts to discuss strategies for fighting corruption and enhancing cooperation. The Thai delegates were from its Senate’s Committee on Studying and Inspecting Corruption, Misconduct and Strengthening Good Governance. They

  • Scholarship winner tells secrets to success

    Chhim Chaknineath was awarded the Chevening Scholarship for one year of postgraduate study in the UK for the academic year 2022-2023 along with a group of 10 other outstanding students who applied. She spent more than a year researching and studying – as well as consulting with