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Cellcard changing Cambodia’s music scene with ‘Time to Rise’

Content image - Phnom Penh Post
VannDa is interviewed at the launch of ‘Time to Rise’. PHOTO SUPPLIED

Cellcard changing Cambodia’s music scene with ‘Time to Rise’

Cellcard has broken the mould with “Time To Rise” – a first-to-market initiative demonstrating next-level influencer marketing and highlighting a world-class partner that will change Cambodia’s music scene.

The subscription plan and SIM bundle have been created in collaboration with Cellcard Brand Ambassador VannDa and inspired by the aspirations of his historic hit song Time To Rise.

The Time To Rise product also marks the introduction of Spotify, one of the largest music streaming platforms in the world. Subscribers to the Time To Rise plan will enjoy unlimited Spotify streaming data to access digital music, podcasts and videos from creators around the world.

The launch comes in time for Cellcard’s 25th anniversary celebrations, highlighting the momentous event with a product innovation to commemorate its long history of firsts and its enduring commitment towards enriching its customers’ experiences and digital lifestyles.

“For our 25th anniversary, it is imperative that we celebrate it with our customers – and what better way to celebrate a long history of innovation than with an innovation that gives unique value to our subscribers.

“The title ‘Time to Rise’ originated from a collaborative campaign between Cellcard and VannDa’s music label, Baramey.

“’Time to Rise offers our subscribers a new way to evaluate product value and pays homage to a talent that has been leading the development of the music industry and Cambodian recognition on the world stage,” said Simon Perkins, Cellcard’s CEO.

Content image - Phnom Penh Post
Simon Perkins and Laura Mam. PHOTO SUPPLIED

The Time to Rise product range offer bundles inclusive of unlimited Spotify streaming data, extra data allowance, calls and SMS, as well as one-year balance rollover.

The range consists of two SKUs – the 4,000 riel plan with 5GB, 500 on-net calls and 500 on-net SMS for 7 days; and the 24,000 riel plan with 40GB, 4,000 on-net calls and 4,000 on-net SMS for 35 days.

The product is available as a subscription plan for those who already have a Cellcard SIM, and as a SIM pack with exclusive Time To Rise and VannDa merchandise for the higher SKU SIM kit.

VannDa’s hit Time To Rise broke the Cambodian record for the most views – the first song release in Cambodian history to exceed one million views in less than 24 hours, tracking at over 90 million views to date.

Content image - Phnom Penh Post

Laura Mam, Baramey Production CEO, spoke of the huge significance of the Time to Rise tie-in with Spotify for the Cambodian music scene.

“With Cellcard Time To Rise plans making Spotify more accessible for Cambodian music lovers, cross-border collaboration in music such as ‘Run the Town’ can be listened to across the world, and this is a groundbreaking moment in music industry history.

“The Time to Rise plans open the door to Cambodia’s participation in the international music scene precisely because it creates opportunities for all Khmer artists to collaborate and share revenues with international artists on platforms like Spotify.

“I would like to thank Cellcard for being a visionary partner that recognises the true potential of Cambodian music and its readiness for international ambitions,” said Mam.

Time To Rise SIM packs with the 4,000 riel plan are available at all dealers nationwide. Meanwhile, the Time To Rise SIM packs with the 24,000 riel plan and Time To Rise merchandise is exclusively available at all Cellcard stores, convenience stores and delivery apps such as Nham24, SmileShop, WingMall among others.

For more information on the Time To Rise product, please visit https://bit.ly/ttrpressor or the Cellcard Facebook page.

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