Logo of Phnom Penh Post newspaper Phnom Penh Post - Ministry urges TV and radio stations to use local advertising talent

Ministry urges TV and radio stations to use local advertising talent

Ministry urges TV and radio stations to use local advertising talent

THE Ministry of Information has sent a letter encouraging all television and radio stations to air more locally produced advertisements, rather than those made in foreign countries featuring Western actors.

In the letter, sent Tuesday, Information Minister Khieu Kanharith framed the request as part of a bid to create jobs and exposure for the local media industry.

Speaking to the Post on Wednesday, he lamented what he described as a waste of local talent, which he said was made apparent by the lack of Cambodian faces on local television stations.

“We should help create jobs for our actors, actresses, directors, writers and film producers, so that they have their own livelihood, rather than showing foreign spots and paying tax for using their products, which creates losses for us,” he said.

I am sure that cambodian actors ... can act as well as foreign ones .

He added that he was appealing to what he termed “employment conscientiousness”. He also said he would not institute any system of fines for television and radio stations that did not comply with the request.
The letter follows a similar appeal made by the ministry in November.

Local artists responded enthusiastically to the letter on Wednesday, with some saying they believed local talent could compete with anything other countries had to offer.

Famed filmmaker Paon Phuong Bopha said the move to promote locally produced advertisements could amount to “an important motivation for all local actors, actresses, writers, directors and film producers to further their careers and improve their livelihood”.

Actress Yuthura Chhany echoed Khieu Kanharith’s assertion that there was no shortage of local talent, but emphasised that actors need to be paid well to produce television spots that meet international standards.

“I am sure that Cambodian actors and actresses can act as well as foreign ones,” she said.

Meanwhile, Tith Thavrith, executive director of Bayon TV, questioned the extent to which networks would support the local media industry.

“It depends on the will and intention of company owners,” he said. “What is important is what they want.”

MOST VIEWED

  • US names new ambassador to Cambodia

    US President Donald Trump on Friday appointed W Patrick Murphy as the new US Ambassador to Cambodia, replacing incumbent William A Heidt. A press release posted on the White House’s website said nominee W Patrick Murphy is currently acting principal deputy assistant secretary at

  • Kingdom is at a crossroads between East, West after poll

    It was dubbed a success by caretaker prime minister Hun Sen after the electoral victory of his Cambodian People’s Party (CPP), which is poised to take all seats in the National Assembly. But the July 29 national election has not been positively looked at by

  • Final poll results confirm first single-party Assembly

    IN an unprecedented situation in Cambodian politics, the official results of the July 29 national elections have declared that the Cambodian People’s Party (CPP) will take all 125 seats in the National Assembly on the back of it receiving 76 per cent of the votes. The National

  • Chinese influence to sweep Kingdom?

    Growing Cambodia-China ties have seen the latter’s influence sweep across the Kingdom through increased investments and tourism. The Asian giant has become the leading source of foreign funds in Cambodia, fuelling the construction sector with huge casino and hotel projects. Much of the growth