Logo of Phnom Penh Post newspaper Phnom Penh Post - The Post - Khmer edition

The Post - Khmer edition

The Post - Khmer edition

The bond with readers is the key to The Post's successes.

More than ever, people are hungry for information. Amid the many competing voices that crowd Cambodia's Khmer-language newspaper market, readers want a news source they can trust.

Enter The Phnom Penh Post's Khmer-language edition, which hits the streets today after months of planning as a 24-page tabloid-format paper - independent of its English-language sister paper, The Phnom Penh Post.

The characteristic of a great newspaper is reliability.

With The Post Khmer, we intend to now extend the sense of trust cultivated over nearly two decades of publishing in Cambodia to our readers and advertisers in both languages.

No Khmer-language newspaper in modern Cambodia has proved itself to be a great one. If any can, it will be The Post.

Today's launch of Cambodia's only truly independent Khmer-language newspaper is, in itself, a momentous occasion.

The Post Khmer does not intend to stop there. It will evolve, reaching a wider audience - in the Kingdom and abroad - through both its print edition and one of the region's most comprehensive newspaper Web sites, www.phnompenhpost.com, which offers not only the most up-to-date news, but a vast archive of stories, classified ads, a weekend lifestyle section and special supplements.

Back at home, The Post Khmer hopes to soon embrace technology that is commonplace in more developed markets, delivering news and advertising by SMS, Twitter and RSS feeds that will keep our readers as informed as any in Cambodia.

But behind these innovations is the fundamental, shoe-leather journalism that is at the heart of any great newspaper.

The Post Khmer's Cambodian staff of reporters and editors - some of the Kingdom's most experienced - will raise the bar for what is acceptable journalism for today's Khmer readers.

They will open the door for a younger generation of reporters to learn from the best and continue the tradition of journalistic excellence that is begun today.

They will be caretakers of a newspaper's most precious asset: its bond with it readers.

Cambodia is a small country with a still-smaller newspaper market, and it is crucial that The Post Khmer keep its audience in mind as it reports on what is important to readers across the Kingdom.

Political influence and commercial bias have no part in fair and objective reporting - not for the readers and certainly not for The Post Khmer's journalists.

Today is a celebration of the future of the Khmer-language press in Cambodia.

In these uncertain times for the newspaper industry, The Post Khmer will not only survive, but flourish as it straddles the worlds of traditional and digital media, and redefines how news is delivered to the Kingdom's Khmer readers.

Ross Dunkley is the publisher of the English- and Khmer-language editions of The Phnom Penh Post.

MOST VIEWED

  • Ministers to tackle sea pollutants

    Preah Sihanouk provincial authorities and members of local communities have collected 77 tonnes of water hyacinth at a Sihanoukville beach, Preah Sihanouk Provincial Hall spokesperson Or Saroeun said. He told The Post yesterday that the aquatic weeds had been floating along some of the province’s

  • Negotiations on EBA being held

    In an effort to defuse tensions, a senior government official said Cambodia is negotiating with the European Union (EU) on the Everything But Arms (EBA) trade deal, which allows the Kingdom to export goods to the 28-member bloc tariff-free. The EU notified Cambodia on October 5

  • Chinese police escort deported scam suspects

    Ninety-one Chinese nationals accused of extorting money from victims in a Voice over Internet Protocol (VoIP) scam were deported from Phnom Penh International Airport on Monday under the escort of 182 Chinese police personnel. General Department of Immigration head of investigations Ouk Hay Seila told reporters

  • EU timber deal in firing line

    A committee of more than 20 national and international organisations filed a petition to the EU on October 10 to prevent it from signing a timber trade agreement with Vietnam, noting that the deal would be disastrous to the Kingdom’s forests. The petition claims Vietnamese timber