Logo of Phnom Penh Post newspaper Phnom Penh Post - Prahok orb association struggles to catch buyers

Prahok orb association struggles to catch buyers

Prahok orb association struggles to catch buyers

This prahok is very good... they just haven’t reached the mainstream yet.

Siem Reap Province
ONE year after its inception, a Siem Reap-based association established to promote a special “aromatic” form of prahok, or fermented fish paste, is still having trouble attracting buyers, many of whom have been driven away by the product’s high price, its director said Thursday.

The Kampong Khlaing Prahok Orb Association, which has received support from the Ministry of Commerce, was established in February 2009 by 50 families from Kampong Khlaing commune, Sotrnikum district.

Director Prum Hong said most vendors are reluctant to sell prahok orb – which is distinctive because it is white and boneless, and because it is not made with chemical preservatives – for fear that customers will be unable to afford the going price of 10,000 riels (US$2.50) per kilogramme.

Ordinary prahok generally costs between 5,000 and 6,000 riels per kilogramme.

Khuon Chansarith, the director of the provincial Commerce Department, said the product had been poorly marketed, meaning most consumers weren’t aware of its existance.

“This prahok is very good because it has high quality and sanitation,” he said. “They just haven’t reached the mainstream yet.”

Prum Hong said he had shown some prahok orb at two trade fairs, one in Siem Reap last May and another in Phnom Penh last December, adding that she had managed to sell a combined total of 80 half-kilogramme bottles.

“But vendors and markets in Phnom Penh are still hesitant to sell it because it’s double the price of ordinary prahok,” she said.

MOST VIEWED

  • Hun Sen’s China visit ‘a good opportunity’

    Prime Minister Hun Sen’s visit to Beijing on Sunday to discuss economic and trade issues presents a good opportunity for the Kingdom to strengthen Chinese ties and counter punitive measures by the West, an analyst says. The prime minister’s four-day official visit to

  • Close to the edge: Hair raising pictures from Kulen Mountain

    A new hair raising attraction on Kulen Mountain has finally opened to the public, with people flocking to the protruding cliff edge overlooking green mountainous forests to take photographs. The giant overhanging rock is situated in an area known as Mahendraparvata – an ancient city of

  • ‘Action needed to stop road deaths doubling by next year’

    Minister of Interior Sar Kheng has expressed concern over the rate of traffic accidents, saying the death toll will double by 2020 if no effective preventive measures were put in place. At least five people on average are killed on Cambodian roads every day. The interior

  • Cambodian rice to lose EU duty-free status

    The Cambodian rice sector is set to lose its duty-free export status to the EU today – its major rice market – after the European bloc decided to impose tariffs on rice from Cambodia and Myanmar to curb a surge in such imports. The decision will be