A five-month UK government-backed social-media campaign has been launched to arm Cambodians with energy efficiency knowledge and chip in to the climate change battle.
In a May 25 press statement, iSave said it aims to provide easy-to-understand tips for people to practice at home and at businesses to save money and energy, and do their bit in environmental protection.
The initiative seeks to make the Kingdom resilient to climate change, reduce carbon emissions, and encourage sustainable development, and is purportedly in line with the government’s climate change commitments.
iSave is supported by the UK’s Foreign Commonwealth and Development Office (FCDO), prepared by Carbon Trust and implemented by SHE Investments and other partners.
“The transition towards clean energy, which goes hand-in-hand with energy effectiveness, has become an effective strategy that ensures climate and energy security, along with prosperity for Cambodia and the whole world,” UK ambassador Tina Redshaw said in the Khmer statement.
“At the UK embassy in Cambodia, we are delighted to continue to support Cambodia to respond to energy security needs today and in the future,” she was quoted as saying.
iSave encourages everyone, especially women or young entrepreneurs, to use energy responsibly. Its dedicated Facebook page – with the username @iSave.EECambodia – shows how the public can save energy, stressing the importance of cleaning air conditioners and putting computers in sleep mode when not immediately in use, and providing other tips.
Chris Stephen, Carbon Trust director for Asia and Africa, underscored that ‘iSave’ will provide easy access to advice and information concerning energy efficiency and its benefits.