C ambodia's tourism sector was represented in this year's Salon Mondial du
Tourisme, a French tourism fair held in Paris from 22-27 March. Officials from
the Ministry of Tourism, Royal Air Cambodge, Apsara Travel and Allson Hotel
represented the country.
In a strategic move designed to increase the
number of French tourists who visit Cambodia, the Ministry of Tourism opted to
participate in the French fair rather than the larger ITB which was held earlier
Sok Chenda Sophea, secretary of state, Ministry of Tourism,
cited a number of reasons for the decision.
French number the highest
among tourists visiting Cambodia. Perhaps more importantly, he cited the
importance of bilateral relations with France, reflecting longstanding ties
between the two countries. France co-chaired the ICORC meeting in Paris earlier
this month, and has been a significant partner in the International Technical
Committee for the Preservation and Safeguard of Angkor, Cambodia's most
outstanding tourist destination.
Cambodia joined its neighbors in
exhibiting at the fair. The Ministry of Tourism has launched a marketing
campaign including the production of a French-language magazine, Cambodia: A la
découverte du Royaume caché, posters and brochures to promote Cambodia as a
tourist destination. Following the fair, the Royal Government hosted a Cambodia
Soiré on the evening of 28 March.