Wing (Cambodia) Limited Specialised Bank marked its 12 anniversary on Wednesday in a special way – by reaching out to the community.

The digital financial service provider organised a blood donation campaign among its staff themed Save Life, Give Blood to address a national-level shortage due to the on-going Covid-19 pandemic.

National Blood Transfusion Centre director Sok Po lamented that the shortage was due to a fear among donors that they may contract the coronavirus if they were to visit a donation centre.

“Blood donations dropped by 11 per cent during the first six months of this year. Some patients urgently need a blood transfusion, but their families are finding it hard

to supply the suitable type of blood.

“I highly appreciate and value Wing’s support by encouraging its staff to voluntarily donate blood, which will certainly benefit many patients across Cambodia.

“This act demonstrates Wing’s commitment to helping society during this trying time. Wing not only helps people by improving their daily lives through financial services, but it also serves as a good role model for other companies,” Po said.

In addition to its innovative funds transfer services, a strong community spirit is embedded in Wing’s daily business operations.

Wing’s agents and business partners consistently support social development programmes – the latest being the Save Life, Give Blood campaign.

“Blood donations are a safe and easy way for everyone to give back to the community during times of need. Every drop of blood provides hope for life.

“I am so grateful to our employees for their commitment to the community by donating to support patients in need of blood for treatment,” Wing CEO Manu Rajan said.

Commenting on the campaign, Wing’s human resources department director Sheanghai Lao said: “Being part of Wing is so much more than just a job and we always encourage our team to do their part to change Cambodia for a better.

“On top of our business operations, we aim to contribute more to the community in Cambodia through the spirit of volunteerism.”

Among the many Wing employees who joined the campaign was Youlen Phy, associate segment marketing manager at Wing, who said she was happy to spend a small part of her day to have her health examined before donating blood as it allowed her to help those in need.

Like other donors, Phy was presented with a volunteer donation card for her contribution.

“When I came to donate blood, I felt like I could help someone live. I am proud to be at Wing since I have opportunities to help my community.

“To those who are con-sidering donating, please do not hesitate any longer – be a part of something great and save a life, or even three,” Phy said.