Logo of Phnom Penh Post newspaper Phnom Penh Post - Tan Chong Motor opens new Nissan showroom, sets the tempo for 2020

Tan Chong Motor opens new Nissan showroom, sets the tempo for 2020

Content image - Phnom Penh Post
The grand opening of the latest Nissan showroom in Phnom Penh last Thursday.

Tan Chong Motor opens new Nissan showroom, sets the tempo for 2020

Tan Chong Motor (Cambodia) Pty. Ltd. ramped up its marketing strategy for 2020 with the inauguration of its latest Nissan showroom in Phnom Penh, which will enhance its reach in the flourishing capital.

The company, a wholly owned subsidiary of Tan Chong Motor Holdings Bhd (Malaysia), which is the sole and exclusive distributor of Nissan vehicles, opened its spanking showroom in the bustling Russian Boulevard – which is also dotted with other international car-markers’ classy outlets– aimed to capture the growing vehicle market.

“The Nissan Retail Concept (NRC) adapts to the latest ways of Nissan business environment and it represents our commitment in providing customers with a high-quality experience from the minute they arrive.

“We continue to expand and enhance our customer touch points to ensure a greater coverage and accessibility for our customers in order to meet the growing demand of the Nissan brand in-line with their ever-evolving global presence,” said Than Tai Hing, chairman of Tan Chong Motor Lao and Cambodia Operations, in his speech during the opening ceremony last Thursday.

The prevailing auto sector’s landscape certainly adds credence to Than’s optimism.

Content image - Phnom Penh Post
Than: We are committed to our customers.

According to the Ministry of Public Works and Transport, vehicle registration in 2018 was 241,671 compared to 176,389 in 2017 – a 37 per cent jump.

Cambodia’s auto market is tricky in a way. At least 70 per cent of the cars on the road are used cars. But that trend seems to be changing gradually as more cash-rich Cambodians or the growing middle class buyers now opt for new and safer vehicles.

In addition, the World Bank has forecast that Cambodian economy is set to grow at seven per cent next year despite global economic glitches – perhaps the fastest in Asean.

And, as more Cambodians enjoy travelling to the rugged countryside, the demand for heavy-duty vehicle will definitely rise in coming years, say experts.

The prevailing scenario will obviously be a boon to car distributors like Tan Chong Motor.

Content image - Phnom Penh Post
Ayako: “Our priority to deliver award- winning vehicles”.

The Nissan showroom will showcase the latest fleet of Nissan models such as the stylish Terra and Navara.

Peou Maly, secretary of state, Ministry of Public Works and Transport, who graced the event, hopes the advance technology in Nissan vehicles would help reduce accident and fatality.

“I am honoured to be part of this official opening, and it impresses me to see how much effort has Nissan and Tan Chong Motor Cambodia put-in to always put Cambodian customers first. And I must say, the technology of Nissan vehicles these days are quite advance and I believe those Intelligent Mobility will further help to reduce fatality and accident.”

Ayako Nakamura, vice president of Independent Markets Management, Nissan Motor Asia Pacific Co, Ltd, who was also present at the opening ceremony said, “the needs of our customers have always been at the forefront of everything we do”.

“While it is our priority to deliver award-winning vehicles and industry-leading services to our customers, it is also equally important that we create the right environment and ambience for this experience.”

Content image - Phnom Penh Post
The slick Terra SUV on display at the outlet.

Content image - Phnom Penh Post
The external view of the new showroom along Russian Boulevard.

MOST VIEWED

  • ‘Education’ a priority traffic-law penalty

    A top National Police official on June 21 neither rejected nor confirmed the authenticity of a leaked audio message, which has gone viral on social media, on a waiver of fines for a number of road traffic-related offences. General Him Yan, deputy National Police chief in

  • Pursat Ford assembly plant opens

    The Kingdom’s first Ford assembly plant was inaugurated on June 16 in Pursat province amid rising demand for brand-new vehicles among Cambodians. The facility is seen as a game changer for the domestic automobile industry, which could bring a wave of investors seeking to cash

  • Volunteer scheme to foster ‘virtuous’ humanitarian spirit

    A senior education official said volunteer work contributes to solidarity and promotes a virtuous humanitarian spirit among the youth and communities. Serei Chumneas, undersecretary of state at the Ministry of Education, Youth and Sport, made the comment during the opening of a training programme called “

  • Siem Reap’s $18M zoo said to educate public, help wildlife

    Angkor Wildlife and Aquarium Co Ltd has invested $18 million in a zoo in Siem Reap province, which will be opened in October to educate and promote animal conservation as well as attract national and international tourists. Currently, the Angkor Wildlife and Aquarium is building the

  • $50B infrastructure plan en route

    The government’s upcoming $50 billion,10-year infrastructure master plan will provide tremendous investment opportunities for domestic and foreign entities, transport experts and economists say. Minister of Public Works and Transport Sun Chanthol revealed the plan to Japanese ambassador to Cambodia Masahiro Mikami on June 15. At

  • Chinese firms unveil preliminary results on metro, monorail for capital

    Minister of Public Works and Transport Sun Chanthol and representatives from China Road and Bridge Corp (CRBC) and its parent company, the state-owned China Communications Construction Co Ltd (CCCC), met on June 24 for talks on results of the firms’ preliminary study on a potential metro