Let it glow, let it glow, let it glow

Content image - Phnom Penh Post
A variety of the many items for sale at Glow It Up’s Facebook page. facebook

Let it glow, let it glow, let it glow

It's now easier than ever to make a glowing impression on your friends the next time you go clubbing, thanks to online business Glow It Up which was started to help Cambodia’s young and trendy embrace the new fashion in luminous clothing and accessories.

As the nightlife culture gains traction among Cambodia’s young, glow-in-the-dark nail polish, sneakers, jewellery and bracelets are increasingly in vogue. And the ’90s retro trend is not just confined to what you wear – you can even bring a touch of the nightclub to your home with decor that really wow your guests.

Content image - Phnom Penh Post

Glow fan, Dara Roth, initially found it difficult to get access to the look she loves in Cambodia. She could only easily find small, star-shaped stickers that light up in the dark.

“Glowing products were not only hard to find but expensive too. But in finding a solution to this problem, I also found a business opportunity,” Roth said.

Around three months ago, Roth and a friend started Glow It Up, an online business that sells affordable glow-in-the-dark and luminous accessories.

Content image - Phnom Penh Post

And it has certainly proven popular. It’s Facebook page has already attracted massive attention from young people, so far getting over 20,000 “likes”.

Those who love showing off their smartphones will love Glow It Up’s glowing phone cases, headphones and stickers.

Those wanting to brighten up their living space can order glow stickers or even paint, which not only add colour to walls but also have a functional side – they can even help in a blackout!

Content image - Phnom Penh Post

Everything in a room, from combs to closet doors, can be given the glow factor, thanks to a substance known as dibutylphthalate.

Glow It Up’s products, mostly imported from China, range from LED bracelets to pillows that change colour. Most products cost less than $10.

Roth says her products not only add beauty but also have practical applications.

“Many people put our glow-in-the-dark tape on light switches so they can be easily seen in the dark. There are just so many ways in which these products are useful,” she said.

For details, visit Glow It Up’s Facebook page.

Hong Raksmey

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