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Selling the nation

Selling the nation

CAMBODIAN tourism has made significant progress during the global economic recovery and after last year’s halt on promotional plans the Ministry of Tourism has been intensifying its promotional campaign “Cambodia: Kingdom of Wonder”.

Speaking at the launch for the 2010 Johnnie Walker Cambodian Golf Open, the Under Secretary of State for the Ministry of Tourism, Hor Sarun, said in order to attract more tourists they were using both the campaign and the competitive movement “Clean City, Clean Resort, Good Service” to encourage connectivity from cultural tourism zones to various main cities and the southern coastal zone.

He said that after Cambodia bay had been accepted as the candidacy of the Club of the Most Beautiful Bays in the World a joint working group was preparing the necessary papers to meet the requirements to be admitted as a fully fledged member of the Club.

He said the tourism promotion campaign and competitive movement had been undertaken nationwide and worldwide.

“Cambodia is rich in heritage, cultural and natural resources offering a full range of cultural and eco-tourism sites that are both dynamic and sustainable. This great potential has boosted the country to become a must-visit destination for international tourists in the region,” Hor Sarun said.