Logo of Phnom Penh Post newspaper Phnom Penh Post - Singapore real estate firm arrives in Cambodia

Singapore real estate firm arrives in Cambodia

Content image - Phnom Penh Post
The expansion brings PropNex's salesforce to over 12,000 across Singapore, Indonesia, Malaysia, Vietnam and Cambodia. PROPNEX

Singapore real estate firm arrives in Cambodia

Singapore-listed real estate agency PropNex Ltd has made its debut into the Kingdom, its fourth overseas market following Malaysia, Indonesia and Vietnam, it said in a press release on May 19.

The expansion brings PropNex’s salesforce to over 12,000 across Singapore, Indonesia, Malaysia, Vietnam and Cambodia, The Edge Singapore reported.

With 15 years of experience in the business, Alan Neo will take on the role of CEO and oversee PropNex Cambodia, which has 500 sales staff and is headquartered in Phnom Penh, with branch offices in Siem Reap province and Sihanoukville.

He said: “PropNex Singapore has a dominant brand presence and is our preferred partner of choice to further establish ourselves in the Cambodian real estate market.

“Having evaluated many options, I believe PropNex’s trainings, advanced IT [internet technology] platform and support system can value-add our service to our salesforce.

“We are excited to embrace the dual career path, a commission scheme model which PropNex pioneered in 2000 to much success and which was subsequently adopted as the industry practice in Singapore.”

PropNex executive chairman and CEO Ismail Gafoor noted that the move is the next step in the group’s ambitions to be a leading regional real estate agency.

“We are excited to be the leading agency in Cambodia, incorporating our success formula as we expand our brand to more countries internationally,” he said.

PropNex Cambodia has also partnered with Hong Kong developer Urban Hub (Cambodia) Co on Urban Village – a mixed-use development spanning 760,000sqm on Hun Sen Boulevard in the capital.

It is also the exclusive marketing agency of D’Seaview, a mixed-use development project in Sihanoukville, developed by Singapore’s Hong Lai Huat Group.

MOST VIEWED

  • Research key to Kanitha’s rep for expertise

    Sok Kanitha is used to weighing in on controversial issues using a confident approach that signals expertise and authority, and a recent video she made was no exception. Her “Episode 342: The History of NATO” video went live on January 16, 2023 and immediately shot to 30,000 likes and 3,500

  • Cambodia maintains 'Kun Khmer' stance despite Thailand’s boycott threat

    Cambodia has taken the position that it will use the term "Kun Khmer" to refer to the sport of kickboxing at the upcoming Southeast Asian (SEA) Games, and has removed the term Muay from all references to the sport. Despite strong reactions from the Thai

  • Knockout! Kun Khmer replaces ‘Muay’ for Phnom Penh Games

    Cambodia has decided to officially remove the word Muay from the programme of the 32nd Southeast Asian (SEA) Games 2023 in May. “Kun Khmer” will instead be used to represent the Southeast Asian sport of kickboxing, in accordance with the wishes of the Cambodian people. Vath

  • Artificial insemination takes herd from 7 to 700

    Some farms breed local cows or even import bulls from a broad for the purpose of breeding heavier livestock for meat production. One Tbong Khnum farmer has found a more efficient way. Hout Leang employs artificial insemination to fertilise local cows. Thanks to imported “straws”

  • New int’l airport nearly half complete as travel industry returns to life

    Construction of a new airport that is slated to serve the capital has passed the 43 per cent completion mark, raising prospects for a proper recovery in the civil aviation and tourism sectors as international travellers return to the Kingdom in increasingly large numbers. The figure

  • Chinese group tours return to Cambodia starting Feb 6

    Cambodia is among 20 countries selected by Beijing for a pilot programme allowing travel agencies to provide international group tours as well as flight and hotel packages to Chinese citizens, following a three-year ban. As the days tick down until the programme kicks off on February 6,