Logo of Phnom Penh Post newspaper Phnom Penh Post - Savvy merchants see uptick in business from cashless app users



Savvy merchants see uptick in business from cashless app users

Moviegoers at the Pi Pay hub at Legend Cinema in Toul Kork claiming their 50% discount. Photo supplied
Moviegoers at the Pi Pay hub at Legend Cinema in Toul Kork claiming their 50% discount. Photo supplied

Savvy merchants see uptick in business from cashless app users

Michael Chai, Director at Legend cinema, smiled as he scanned the long queues of Spiderman fans waiting to see the latest installment of the blockbuster Hollywood franchise in Phnom Penh’s Toul Kork district last weekend.

“Opening weekends for big movies like this are always a success for us - and this one looks like it’s going to be bigger than ever,” commented Chai .

The large crowds were in part a testimony to the continued popularity of the big superhero movie franchises around the globe.

But there was something else helping lure movie goers out on this damp Saturday evening - a 50% discount being offered on all movie tickets for customers who pay with a new cashless payment app that is currently being rolled out in the Kingdom.

“Definitely we have seen more and more customers using the Pi Pay app from their phones to buy their tickets - and they obviously really like the discounts and the ease and convenience of using this app,” stated Chai .

Pi Pay, developed in Cambodia, as the country’s first fully cashless payment app, has been released as a test version over the last few weeks and Pi Pay “hubs” have become an increasingly familiar presence in shops, restaurants, cinemas and other locations around the capital.

Kouch Sokly, Managing Director of CBM, which operates Tous Les Jours cafes, Domino’s Pizza and other branded F&B outlets, says that cashless payment apps are not just attractive for the customers enjoying big promotional discounts but are also attractive for the merchants who accept payment through these apps.

“We obviously like this because it not only brings in more customers but it also makes our sales operations more efficient as the sales process is very quick and we handle less cash which means our staff can concentrate on other customer service functions and be more attentive to our diners”, said Kouch.

Back at the cinema and customer Chea Makara is all smiles as well as he finishes his purchase of cinema tickets for him and his son - netting himself a 50% discount by using the Pi Pay app.

“Of course the discount is the biggest benefit for me as everyone loves to save a bit of money, right? But it’s also so easy to use, quicker than counting out cash and much safer because I don’t need to carry so much cash around when I go to my favourite shops, restaurants and here to the movies,” said Makara.

“After the movie, I’m going to treat the boy to a Domino’s Pizza - they are also offering a 50% discount there as well. I might need to top up my Pi Pay wallet soon,” he said with a chuckle.

For now, in the roll-out or beta phase, topping up the e-wallet in the Pi Pay app does involve handing cash over either at one of the many Pi Pay hubs in partner merchants or through Pay & Go kiosks around the capital.

But the company says soon even these cash transactions will be overtaken by direct cashless top -ups through a network of partner banks and financial institutions.

“Very soon we will be able to declare ourselves a truly cashless app from beginning to end and in the coming days we will be making announcements about our financial partners who, along with our merchant partners and of course our customers, are all part of the growing Pi Pay family,” concluded Pi Pay CEO Tomas Pokorny.

MOST VIEWED

  • All Covid restrictions for inbound travellers lifted

    Cambodia has apparently taken the final step towards full reopening of the country without Covid-19 restrictions by removing all requirements for inbound travellers, who until now had to show health certificates indicating that they have tested Covid-19 negative in the past 72 hours as well as

  • Typhoon Noru brings flash floods – 16 dead

    An official warned that that the 16th typhoon of the season, Noru, had brought heavy rains to areas the Mekong River and flooded thousands of homes in the provinces bordering Thailand. As of September 27, the death toll from the flooding had risen to 16. National Committee

  • Cambodia stands firm on 5PC: No invite for Myanmar to ASEAN Summit this year

    Cambodia has not invited Senior General Min Aung Hlaing, chairman of Myanmar’s ruling State Administration Council (SAC), to the 40th and 41st ASEAN Summit and related meetings scheduled for next month in Phnom Penh. The government will instead invite a non-political representative from Myanmar

  • Mushrooming borey projects and home financing – a cause for concern?

    A spurt in housing developments is typically a sign of a growing economy but underneath all that might lay some anxiety of credit growth as developers offer financing to buyers at higher rates, an activity the central bank identifies as ‘shadow banking’ Earlier this year,

  • Thai Senate delegates in Cambodia to discuss anti-graft co-op

    A delegation from Thailand's Senate was in Phnom Penh on September 28 to meet their Cambodian counterparts to discuss strategies for fighting corruption and enhancing cooperation. The Thai delegates were from its Senate’s Committee on Studying and Inspecting Corruption, Misconduct and Strengthening Good Governance. They

  • Scholarship winner tells secrets to success

    Chhim Chaknineath was awarded the Chevening Scholarship for one year of postgraduate study in the UK for the academic year 2022-2023 along with a group of 10 other outstanding students who applied. She spent more than a year researching and studying – as well as consulting with