Logo of Phnom Penh Post newspaper Phnom Penh Post - Beer companies battle over orange attire

Beer companies battle over orange attire

Beer companies battle over orange attire


A World Cup fan uses makeshift paper ear plugs to block the sound of vuvuzela Saturday during the Nigeria v Argentina match at Ellis Park Stadium in Johannesburg. AFP

THE arrival of the Dutch always adds a bit of welcome colour to the World Cup – so long as you like orange, that is. Always a fantastic photo opportunity for the world’s media, the Dutch obsession with the vivid colour has not always proved a hit with the powers that be.

During the 2006 finals, Dutch fans were forced to strip down to their underpants by German police before their team’s clash with the Ivory Coast as their orange lederhosen carried the brand of Dutch beer company Bavaria. Although the Dutch fans’ attire offended all fashion rules known to man, it was not for this reason that the articles had to be removed. Rival beer company Budweiser had exclusive rights over the promotion of beer in all the stadiums. Despite the extreme unlikelihood that the sight of heavily beer-gutted Dutch fans wearing skimpy lederhosen would help promote anything outside of Amsterdam’s more extreme nightclubs, reason did not prevail, and the removal of overalls was enforced.

Surely such an event couldn’t be repeated in South Africa, with the American beer company once more holding exclusive rights for all World Cup stadiums?

Well, at least this time they weren’t wearing lederhosen.

In the Netherlands opening game with Denmark eagle-eyed viewers might have spotted 36 female Dutch fans at the front of the stadium wearing orange mini-skirts. Certainly the TV producer did, as footage of the starlets was broadcast around the globe. Sadly, it only lasted for the opening 45 minutes, as in the second half the Orange Spice Girls were engulfed by stewards and told to vacate the stadium. Apparently the skirts had been used in a marketing campaign by Bavaria in the Netherlands ahead of the World Cup, although they carried no branding for the beer company. To the disappointment of many viewers, Bavaria’s finest were not given the option of shedding their skirts.

Reports that a bunch of American fans were removed from the game against England for wearing Homer Simpson T-shirts with Duff Beer branding on them have been greatly exaggerated.

At least the Dutch fans managed to drown out the vuvus’ incessant hum. FIFA officials have confirmed that the finals’ most vocal hit will not be banned from the stadiums despite health concerns about fans’ eardrums. This might have something to do with the stimulus vuvu sales are having on the Rainbow Nation. Not just in the sales of vuvuzela herself but also in earplugs. These are now available in a range of colours so that fans can wear their team’s colours with pride, while maintaining the integrity of their inner ears. Perhaps someone ought to suggest that Bavaria send Budweiser a box of orange earplugs for Christmas – unbranded of course.

MOST VIEWED

  • Over $3M in traffic fines collected in two months

    Traffic police officers collected over $3 million in fines throughout the Kingdom during the past two months when officers strictly enforced the law in accordance with a May sub-decree, officials said. As incentives, law enforcement officers received between 200,000 and two million riel ($50 to $500) each. The figures

  • More than 10,000 workers suspended

    More than 10,000 workers at 18 factories in Svay Rieng province have been suspended because of Covid-19, said provincial deputy governor Ros Pharith. Home to 11 special economic zones, Pharith said Svay Rieng has not been spared as the pandemic takes a toll on the global economy. “There

  • Oz lauds Kingdom’s passage of money laundering laws

    In a press release published by the Australian embassy in Phnom Penh on Monday, the country applauded Cambodia’s stance on transnational crimes as well as its promulgation of an anti-money laundering law and a law on combating proliferation financing. The praise came after King

  • Lotus face masks designed to cover globe

    A French designer in Cambodia has produced ecological face masks from lotus fibre to supply local and international markets with an eye on preserving ancestral techniques and supporting Cambodian women in rural communities. During a trip to Asia, Awen Delaval, an eco-friendly fashion designer, was

  • Accused not treated equally, says CCHR

    The Cambodia Centre for Human Rights (CCHR) has urged the Court of Appeal to do more to ensure that an accused’s right to a fair trial is fully respected. In a bulletin released on Monday, the CCHR said it had monitored 273 cases at the

  • Planning ministry hands out cash to 420,000 poor families in Kingdom

    The Ministry of Planning has identified 20,000 more poor families in the country, bringing the total to over 580,000, while over 420,000 of them have received the government’s cash assistance. In the meantime, many social security cards from families not deemed to be poor have been revoked.

  • Investors’ $14.4M projects approved

    New investments from local and foreign sources continue to pour into Cambodia despite the Covid-19 pandemic remaining a lingering threat to regional and global economies. This comes as the Kingdom’s gross domestic product (GDP) is expected to contract between one and 2.9 per cent this

  • NagaWorld casinos set to reopen, schools to follow

    NAGACORP Ltd has requested that it be allowed to reopen its NagaWorld integrated resorts in Phnom Penh after the government recently approved casinos to operate again, provided they follow Covid-19 prevention measures set by the Ministry of Health. Mey Vann, the director-general of the Ministry

  • Rubber exports stretch 17%

    Cambodia exported 97,175 tonnes of natural rubber in the first five months of this year, surging 17 per cent compared to the same period last year as the Covid-19 pandemic stretches on, Ministry of Agriculture, Forestry and Fisheries official Khuong Phalla told The Post on Thursday. Phalla,

  • ASEM supports Kingdom’s proposal to postpone meeting amid Covid

    The 13th Asia-Europe Meeting (ASEM13) scheduled to be held in Cambodia in November has been postponed until mid-2021 due to the Covid-19 pandemic, a Ministry of Foreign Affairs and International Cooperation press statement released on Saturday said. The decision was made during a two-day meeting