The Football Federation of Cambodia (FFC) announced yesterday the signing of a new three-year advertising agreement with local telecom company Metfone worth $1.5 million.

The contract, which marks the third such deal between the federation and Metfone, will run from 2016 to 2018.

Through this agreement, the FFC has granted Metfone a variety of naming, commercial, promotional and advertising rights of its competitions and events.

The Cambodia Premier League, the Kingdom’s top-tier domestic league, officially changed its name to the Metfone C-League in 2010.

“The organisation of the league and its matches became more professional. The game attendances increased noticeably,” the FFC said in a press release yesterday.

Champions of the MCL receive an automatic entry into the regional AFC President’s Cup. The number of teams in the MCL increased from 10 to 12 last year.

A signing ceremony will be held at 11am today at the Cambodiana Hotel, presided over by FFC president Sao Sokha and Metfone director Hoang Trung Thanh.