Logo of Phnom Penh Post newspaper Phnom Penh Post - NBC touts Tokyo 2020 Olympics viewership

NBC touts Tokyo 2020 Olympics viewership

Content image - Phnom Penh Post
The Olympic flag is removed and folded during the closing ceremony of the Tokyo 2020 Olympic Games, at the Olympic Stadium in Tokyo, on Sunday. AFP

NBC touts Tokyo 2020 Olympics viewership

US broadcaster NBC said on Monday its Olympics coverage garnered strong ratings on television and streaming despite declines from viewership in prior years.

The NBCUniversal unit said the average television audience for the Tokyo games was 15.1 million. The figure was below that of the 2018 PyeongChang Olympics and the 2016 Games in Rio de Janeiro.

The media group said the Tokyo event was “the most streamed Olympics ever” with some six billion streaming minutes and 2.9 billion impressions on NBC’s Facebook, Twitter and Instagram accounts.

An estimated 150 million Americans watched NBC’s closing ceremony presentation, according to the company’s citing of ratings.

“There is nothing more powerful in media than the 17 straight days of Olympics dominance,” said Pete Bevacqua, chairman of NBC Sports.

“The pandemic fundamentally altered virtually every aspect of these Games, but our team pivoted, and reimagined, in the midst of showcasing history-making performances across 41 sports.

“Once again, we have seen the unparalleled power that these Games have on media and our culture.”

The website Sports Media Watch meanwhile said viewership as of last week was down 42 percent from comparable days of the Rio Olympics five years ago and among the least-watched at any Olympics.

Poynter media columnist Tom Jones said the figures were expected to show a decline of as many as 10 million US viewers compared with Rio.

“Several factors may have influenced the numbers, including a half-day’s time difference between Tokyo and the United States,” Jones said.

“There’s also just a general somber vibe because of Covid-19 and the lack of fans.”

Jones said viewers were drawn to “important stories, such as American gymnast Simone Biles bringing more attention to the mental wellness of athletes by withdrawing from several events.”

NBC said it delivered some 120 billion minutes of content over its broadcast, cable and digital platforms including its Peacock streaming service.


  • Massive stingrays may live in Mekong’s deep pools

    US scientists have suggested that unexplored deep pools in the Mekong River in an area of Stung Treng could potentially be home to significant populations of giant freshwater stingrays, one of the world’s largest freshwater fish species. This comes as a fisherman hooked a 180

  • CCC team off on US business trip

    The Kingdom’s leading economists and private sector representatives have called on the US to renew its tax preferential status for Cambodian exports, as a Cambodia Chamber of Commerce (CCC) delegation departed for a weeklong business visit to the US, where they will meet with

  • PM takes time to meet, greet Cambodians living in the US

    After landing in the US ahead of the ASEAN-US Special Summit, Prime Minister Hun Sen was received by over 1,000 Cambodian-Americans including political analysts who welcomed him with greetings, fist bumps and selfies. Hun Sen also met with analyst Mak Hoeun, who had allegedly spoken ill

  • Khmer cinema classics back on big screen for free at WB Arena’s outdoor movies series

    On a recent Saturday evening at WB Arena, Bunsong was enjoying a tasty BBQ meal with his family after work on the long tables that had been arranged out in front of the restaurant as they watched a Khmer action movie on a big outdoor

  • PM heads to Washington for ASEAN-US special summit

    Regional and international issues and how to bring the ASEAN-US partnership to another level will be discussed at length as Prime Minister Hun Sen and his ministers arrive in Washington, DC, for a special summit on May 12-13. During the trip, Hun Sen and ASEAN

  • National Assembly refutes EU resolution

    The National Assembly (NA) has hit back at a European Parliament resolution condemning the political and human rights situation in Cambodia, calling it another display of the Parliament’s “double standards”. Key points of the resolution include a warning that the Parliament could exclude the