Logo of Phnom Penh Post newspaper Phnom Penh Post - NOCC hosts sports marketing seminar




NOCC hosts sports marketing seminar

NOCC hosts sports marketing seminar

The National Olympic Committee of Cambodia is organising a one-day seminar on sports marketing which will be held at the convention hall of NagaWorld next Tuesday.

Well renowned sports marketing strategist Johnny Yong of Malaysia will deliver the key note address during the main session to be attended by several field experts, and representatives from all Olympic and non-Olympic federations, as well as military and police sports bodies.

Representation from the Para Olympic organisation is also expected.

“The idea behind the seminar is to help our federations deal with the finer aspects of sports marketing in a way that will lead to a structured approach,” NOCC Secretary General Vath Chamroeun told The Post yesterday.

“We would like our member federations to understand this growing trend better and to come up with  broader guidelines and a working module.

“Partnerships with private business and the corporate sector are the key to successful sports marketing and during the special interactive session with the experts our federations can get an insight into better sports management techniques.”

Vath Chamroeun noted that sports marketing has grown far beyond the old fashioned style of securing a sponsor and promoting an event.

“It has become a branch of expertise in itself, and we would like our members to keep abreast of these new ideas and trends,” he said.

MOST VIEWED

  • Would you like fries with that? US burger chain makes Phnom Penh debut

    California-based The Habit Burger Grill restaurant chain is all set to serve up a delicious array of charbroiled burgers and sides at its newest international location in the centre of Phnom Penh. The Habit is “renowned for its award-winning Charburgers grilled over an open flame,

  • Phnom Penh underpass opens to ease traffic

    Prime Minister Hun Sen has announced a temporary opening of the 488m underpass at the Chaom Chao roundabout in Phnom Penh’s Por Sen Chey district, which was recently completed to connect traffic from National Road 4 to Russian Federation Blvd. The move is to reduce

  • Banteay Meanchey flood victims receive aid

    Prime Minister Hun Sen on Wednesday provided aid to more than 10,000 families affected by flooding in Banteay Meanchey province’s Mongkol Borei district and offered his condolences to the 18 victims who drowned in the province over the past week. He said flooding had occured in

  • PM urges caution as Polish man tests positive for Covid

    The Ministry of Health on Wednesday reported that a 47-year-old Polish man tested positive for Covid-19 after arriving in Cambodia on Monday. There are a total of six Covid-19 patients currently in the country, all of whom are being treated at the Khmer-Soviet Friendship Hospital

  • Banteay Meanchey floods kill one more as death toll reaches 15

    As floodwaters start to recede in Pursat, Battambang and Pailin provinces and Phnom Penh, Banteay Meanchey continues to bear the brunt as one more person was killed on Monday, bringing the total number of flood-related deaths to 15 in the province this month. Banteay Meanchey provincial

  • Serving coffee with a side of robots

    The eye-catching glass building surrounded by greenery at the intersection of Streets 371 and 2002 in Phnom Penh’s Sen Sok district is more than just another coffee shop where you can while away a few hours. UrHobby House cafe is filled with robots and characters from