Logo of Phnom Penh Post newspaper Phnom Penh Post - NOCC hosts sports marketing seminar

NOCC hosts sports marketing seminar

NOCC hosts sports marketing seminar

The National Olympic Committee of Cambodia is organising a one-day seminar on sports marketing which will be held at the convention hall of NagaWorld next Tuesday.

Well renowned sports marketing strategist Johnny Yong of Malaysia will deliver the key note address during the main session to be attended by several field experts, and representatives from all Olympic and non-Olympic federations, as well as military and police sports bodies.

Representation from the Para Olympic organisation is also expected.

“The idea behind the seminar is to help our federations deal with the finer aspects of sports marketing in a way that will lead to a structured approach,” NOCC Secretary General Vath Chamroeun told The Post yesterday.

“We would like our member federations to understand this growing trend better and to come up with  broader guidelines and a working module.

“Partnerships with private business and the corporate sector are the key to successful sports marketing and during the special interactive session with the experts our federations can get an insight into better sports management techniques.”

Vath Chamroeun noted that sports marketing has grown far beyond the old fashioned style of securing a sponsor and promoting an event.

“It has become a branch of expertise in itself, and we would like our members to keep abreast of these new ideas and trends,” he said.

MOST VIEWED

  • Prince injured, wife dies after accident

    THE wife of former First Prime Minister Prince Norodom Ranariddh, Ouk Phalla, 39, died while the prince was “severely” injured following a road accident in Preah Sihanouk province’s Prey Nub district on Sunday morning, officials said. Rananriddh, who is also the president of the Funcinpec

  • Guards protest dismissals, reject claims of sharing naked photos of child

    Some 20 former security guards at the US Embassy in Phnom Penh protested on Tuesday against their dismissal. They accused their employers of falsely claiming they had viewed and shared child pornography from their mobile phones as grounds for their termination. In total, 32 personnel were dismissed

  • We’re going to Wisney World!

    More than 6,000 mostly Chinese attendees witnessed the inauguration ceremony of a $1 billion Sihanoukville resort project called Wisney World in the capital on Wednesday. The event on Koh Pich, attended by several senior Cambodian government officials, is a joint venture between China’s AMC International and

  • Funcinpec urges probe into deadly Preah Sihanouk accident

    THE Funcinpec party has urged the government, especially the Ministry of Interior, to investigate the traffic accident in Preah Sihanouk province which left Prince Norodom Ranariddh badly injured and his wife Ouk Phalla dead. Funcinpec Vice President You Hokry told reporters at Botum Votey pagoda,