NagaWorld, in association with the National Olympic Committee of Cambodia, yesterday launched its Go For Gold initiative to support the Kingdom’s sporting contingent at the 26th SEA Games in Indonesia from November 11 to 22 and the 27th games to be hosted by Myanmar in 2013.

After formally announcing the initiative at its auditorium, NagaWorld executive director Pern Chen said that seeing Cambodian athletes perform at the SEA Games would create a sense of national pride.

“This initiative is part of our ongoing efforts in supporting the nation, and we hope our support will spur the Cambodian athletes to go for gold,” he said.

In response to the partnership agreement, NOCC secretary-general Vath Chamroeun expressed gratitude for “the strong support and commitment’’ of NagaWorld to local sports development.

“The NOCC and the athletes are excited about this initiative and we will perform to our best,” the secretary said.

The NagaWorld package includes the supply of official attire and apparels for all SEA Games athletes, coaches and officials.

In addition, individual athletes and teams that win gold medals will be rewarded with cash prizes.

Individual gold medallists will receive US$3000 each, while a gold medal-winning team will get a total of $5000.

NagaWorld will also donate $500 to the NOCC for every gold medal brought home.

Yesterday’s signing ceremony was presided over by NOCC President and Tourism Minister Thong Khon.