Logo of Phnom Penh Post newspaper Phnom Penh Post - PP Crown angered by Fed advertising order

PP Crown angered by Fed advertising order

PP Crown angered by Fed advertising order

Phnom Penh Crown manager Be Makara expressed his concern Monday over the decision by the Football Federation of Cambodia (FFC) to force every Metfone C-League team to place the Metfone logos on the lower back of all their shirts. Crown had used the advertising space on the shirts to promote one of their sponsors, asetzone.com, an online sports betting company, since the beginning of the previous league season in a three-year deal reportedly worth US$15,000 per year.

Be Makara commented that the new regulations from the FFC would not go down well with his sponsors and risks their withdrawal. “It’s presently very hard to find a sponsor for the Cambodian teams,” he said. “We don’t want to lose this chance [to generate revenue for the club]. Sponsors are really important to strengthen our team. If we lose a sponsor, we may not only lose money for the club, but also lose good players like some of the other clubs have experienced.”

Crown is well-known for being one of the richest clubs in the Kingdom, with Crown Casino as their main sponsor and a large logo on the front of their shirts. Be Makara reaffirmed the necessity of private sponsorship deals for Cambodian clubs, and suggested that the federation consider moving the logo from the back of the shirt to the sleeve.

May Tola, a deputy general secretary and spokesman for the FFC, said that Crown should negotiate this issue directly with Metfone because the Federation did not want to jeopardise their own three-year sponsorship deal with the telecommunications firm last year, which totaled US$1.5 million. The federation official played down the importance of advertising on the lower back of the shirts, advising Crown to move their asetzone
.com logo to somewhere on the front.

“Moving the logo to the front will please the fans, as the back part is rarely interesting to them,” said May Tola, adding that teams should discuss their advertising plans first with the FFC to avoid this situation happening again.

MOST VIEWED

  • Negotiations on EBA being held

    In an effort to defuse tensions, a senior government official said Cambodia is negotiating with the European Union (EU) on the Everything But Arms (EBA) trade deal, which allows the Kingdom to export goods to the 28-member bloc tariff-free. The EU notified Cambodia on October 5

  • Ministers to tackle sea pollutants

    Preah Sihanouk provincial authorities and members of local communities have collected 77 tonnes of water hyacinth at a Sihanoukville beach, Preah Sihanouk Provincial Hall spokesperson Or Saroeun said. He told The Post yesterday that the aquatic weeds had been floating along some of the province’s

  • Chinese police escort deported scam suspects

    Ninety-one Chinese nationals accused of extorting money from victims in a Voice over Internet Protocol (VoIP) scam were deported from Phnom Penh International Airport on Monday under the escort of 182 Chinese police personnel. General Department of Immigration head of investigations Ouk Hay Seila told reporters

  • Sam Rainsy, government group set to clash at IPU Geneva meet?

    Opposition figure Sam Rainsy has been invited to speak at the General Assembly of the Inter-Parliamentary Union (IPU) in Geneva, according to a former Cambodia National Rescue Party (CNRP) lawmaker. A government delegation is also set to attend the meeting, a National Assembly press release