Logo of Phnom Penh Post newspaper Phnom Penh Post - PP Crown angered by Fed advertising order




PP Crown angered by Fed advertising order

PP Crown angered by Fed advertising order

Phnom Penh Crown manager Be Makara expressed his concern Monday over the decision by the Football Federation of Cambodia (FFC) to force every Metfone C-League team to place the Metfone logos on the lower back of all their shirts. Crown had used the advertising space on the shirts to promote one of their sponsors, asetzone.com, an online sports betting company, since the beginning of the previous league season in a three-year deal reportedly worth US$15,000 per year.

Be Makara commented that the new regulations from the FFC would not go down well with his sponsors and risks their withdrawal. “It’s presently very hard to find a sponsor for the Cambodian teams,” he said. “We don’t want to lose this chance [to generate revenue for the club]. Sponsors are really important to strengthen our team. If we lose a sponsor, we may not only lose money for the club, but also lose good players like some of the other clubs have experienced.”

Crown is well-known for being one of the richest clubs in the Kingdom, with Crown Casino as their main sponsor and a large logo on the front of their shirts. Be Makara reaffirmed the necessity of private sponsorship deals for Cambodian clubs, and suggested that the federation consider moving the logo from the back of the shirt to the sleeve.

May Tola, a deputy general secretary and spokesman for the FFC, said that Crown should negotiate this issue directly with Metfone because the Federation did not want to jeopardise their own three-year sponsorship deal with the telecommunications firm last year, which totaled US$1.5 million. The federation official played down the importance of advertising on the lower back of the shirts, advising Crown to move their asetzone
.com logo to somewhere on the front.

“Moving the logo to the front will please the fans, as the back part is rarely interesting to them,” said May Tola, adding that teams should discuss their advertising plans first with the FFC to avoid this situation happening again.

MOST VIEWED

  • ‘Kingdom one of safest to visit in Covid-19 era’

    The Ministry of Tourism on January 12 proclaimed Cambodia as one of the safest countries to visit in light of the Kingdom having been ranked number one in the world by the Senegalese Economic Prospective Bureau for its success in handling the Covid-19 pandemic. In rankings

  • Ministry mulls ASEAN+3 travel bubble

    The Ministry of Tourism plans to launch a travel bubble allowing transit between Cambodia and 12 other regional countries in a bid to resuscitate the tourism sector amid crushing impact of the ongoing spread of Covid-19, Ministry of Tourism spokesman Top Sopheak told The Post on

  • Kingdom accepts Chinese vaccine, PM first to get jab

    Prime Minister Hun Sen said China would offer Cambodia an immediate donation of one million doses of the Covid-19 vaccine produced by the Sinopharm company. In an audio message addressing the public on the night of January 15, he said Cambodia has accepted the offer and

  • Reeling in Cambodia’s real estate sector

    A new norm sets the scene but risks continue to play out in the background A cold wind sweeps through the streets of Boeung Trabek on an early January morning as buyers and traders engage in commerce under bright blue skies. From a distance, the

  • Quarantine site in north Phnom Penh inaugurated

    A four-building quarantine centre in Phnom Penh’s Prek Pnov district was formally inaugurated on January 6. The centre can house up to 500 people, according to Phnom Penh municipal governor Khuong Sreng. At the inauguration ceremony, Sreng said the municipal hall had cooperated with the Ministry

  • ‘Beware of WhatsApp fraudsters’

    The Ministry of Posts and Telecommunications warned members of the public who use WhatsApp to vigilantly guard against a new trick employed by hackers that involves the use of six-digit codes sent to potential victims via the popular messaging app. The ministry said hackers could