The Cambodia SEA Games Organising Committee (CAMSOC) on January 10 signed an agreement with ABA Bank, making it the second exclusive sponsor of the upcoming sporting extravaganza hosted by the Kingdom in May this year.
According to CAMSOC secretary-general Vath Chamroeun, ABA joins AIA Life Insurance Cambodia to become exclusive sponsorship partners in their respective industries for between $1.5 million and $2 million each for the 32nd SEA Games and 12th ASEAN Para Games.
The agreement with AIA was signed on December 28, 2022.
“Today marked a milestone event. We will work together in coordinating and preparing the budget for all delegates who are set to come and all participants,” Chamroeun said after signing the deal with ABA CEO Askhat Azhikhanov at the headquarters of the National Olympic Committee of Cambodia (NOCC).
Chamroeun said CAMSOC is preparing procedures to sign agreements with other major companies who want to be sponsors.
“We’ve decided to have primary sponsors pay $1.5 million to $2 million. Now we have four to five companies in this premium position that are working with CAMSOC so that they will become formal partners to sponsor the upcoming SEA Games and the ASEAN Para Games,” he said.
In addition, CAMSOC has been coordinating the work to seek resources and other sponsorships such as raising funds from donors in a system that is open and transparent so that they will gain the trust of sponsors.
“What we want is the participation of other companies in choosing this SEA Games event to be their partners to advertise and promote their businesses in a strategic win-win together. It means that the event yields a success and the companies also receive the success in their businesses,” said Chamroeun.