Logo of Phnom Penh Post newspaper Phnom Penh Post - Maybank’s ‘Cashville Kidz’ for good money



Maybank’s ‘Cashville Kidz’ for good money

Content image - Phnom Penh Post
Promoting CashVille Kidz financial literacy program to public schools. Photo supplied

Maybank’s ‘Cashville Kidz’ for good money

Three years ago Cambodia embarked on a noble approach to inculcate good money habits among children by introducing the Cashville Kidz cartoon programme.

It was another critical move by the National Bank of Cambodia (NBC) to create a financially literate population, as the country’s economy and financial market start to mature.

Cashville Kidz, the financial literacy educational animated cartoon programme, was part of Malaysia-headquartered Maybank’s project to educate children about managing money.

Maybank through its Corporate Social Responsibility unit, Maybank Foundation, promoted Cashville Kidz beyond Malaysian borders and Cambodia became the first country in Asean to adopt the cartoon programme.

The programme is undertaken with the support of NBC and the Ministry of Education, Youth and Sport.

“To date Maybank’s Cashville Kidz has reached out to more than 180,000 students across Asean, with more than 9,000 schoolchildren trained in Cambodia.

“Our target is to continue to reach out to at least 20,000 students in Cambodia over the next two years. [The] animated cartoon teaches students aged 8-12 years old on the importance of financial literacy and helps them develop responsible financial habits.

“The programme trains teachers and provides them with lessons, tools and assessments to sustainably train students in schools,” said Maybank (Cambodia) PLC. Chief Executive Officer Mohd Hanif Suadi.

There are underlying reasons for NBC and Maybank to actively promote financial literacy programmes.

Content image - Phnom Penh Post
Maybank Financial Literacy Day held during its Global CR Day in 2018. Photo supplied

According to the Global Financial Literacy Ranking Index, Cambodia is currently ranked 135, which clearly indicates there is an urgent need to uplift financial literacy level in the Kingdom.

NBC is pushing a financial education agenda to equip young students with the skills to manage their finances carefully and understand the workings of the financial market .

“Financial education is vital because it provides the knowledge and skills for the population to be able to understand and use financial products and services effectively, with a greater awareness of their rights and responsibilities.

“Teaching kids personal financial literacy early and throughout their education carries tangible benefits into their adult lives.

“Students who learn to manage their finances early often become adults who are better equipped to live independently. By teaching kids to make good financial decisions, they learn to pay down debt or avoid it altogether,” said Hanif.

Maybank stresses on a unique mission of “humanising financial services”– providing access to financial services at fair terms and pricing, advising customers based on their needs and being in the hearts of the communities that they serve.

“We emphasise on the financial well-being of our customers and believe that financial education, protection and inclusion are essential “ingredients” to help our customers understand their financial needs and choose the right products and solutions that will meet those needs, he added.

MOST VIEWED

  • Prince Norodom Ranariddh passes away at 77

    Prince Norodom Ranariddh, the second son of the late King Father Norodom Sihanouk and former First Prime Minister of Cambodia, has passed away in France at the age of 77. “Samdech Krom Preah Norodom Ranariddh has passed away this morning in France just after 9am Paris-time,”

  • Rise in planned flights lifts travel hopes

    Six airlines have applied to resume flights in December, while two others have put in for additional flights and routes, according to State Secretariat of Civil Aviation (SSCA) head Mao Havannall on November 29. These account for 43 new weekly domestic and international flights in December, up 16

  • General’s gun smuggling ring busted

    The Military Police sent six military officers to court on November 22 to face prosecution for possession of 105 illegal rifles and arms smuggling, while investigators say they are still hunting down additional accomplices. Sao Sokha, deputy commander of the Royal Cambodian Armed Forces and commander of

  • Is Cambodia’s travel sector in for another cheerless holiday season?

    The travel and tourism sector was heaving back to life as borders started to reopen, promising a festive vibe for the holidays and New Year. But Omicron and other Covid-related issues are threatening to close the year on a bleak note ‘Seems [like] Covid-19 won’

  • Cambodia, Thailand to discuss border reopening

    Cambodian authorities from provinces along the Cambodia-Thailand border will meet with Thai counterparts to discuss reopening border checkpoints to facilitate travel, transfer of products and cross-border trade between the two countries. Banteay Meanchey provincial deputy governor Ly Sary said on November 22 that the provincial administration

  • Hun Sen: Manet to be candidate for prime minister

    Prime Minister Hun Sen has reaffirmed that his oldest son Hun Manet will be his successor as Prime Minister if he is elected. Speaking during the inauguration of a new sewage treatment facility in Preah Sihanouk province on December 2, Hun Sen said Manet will be