Logo of Phnom Penh Post newspaper Phnom Penh Post - Cambodia’s business landscape remains healthy



Cambodia’s business landscape remains healthy

Content image - Phnom Penh Post

Cambodia’s business landscape remains healthy

The sixth ANZ Royal Business Confidence Index (BCI) research findings conducted by Kantar TNS recently released reflects the story of two markets, with the confidence of larger corporates holding steady and SMEs expressing lower confidence.

The overall business confidence dropped to 76 compared to 83 in 2015. The aggregate drop in confidence echoes lower expectations for increases in revenue and bottom line profit in the next 12 months.

The slight drop can be attributed to a number of factors including an increase in competition within the market, deterring business from investments in the near term.

Despite the same concerns raised by large-scale companies, their confidence persists.

These positive prospects are fuelled by the “growth” of their business which enhances their ongoing performance and secures room for future expansion. The business community is pleased with Cambodia’s stable economic growth and growing demand from consumers.

Sixth BCI key findings include:
• Increasing number of businesses believe ASEAN Integration has little effect on Cambodia’s market. Positive impacts such as access to a larger market and reduced taxes are still embraced, though associated with stiff competition.

• Despite the rapid emergence of digital in business over the past few years, marketing activities on digital platforms are considered “a little” important with its importance continuing to grow.

• Migration has resulted in labour shortages and loss of consumption, posing challenges to businesses, particularly in the agriculture sector.

• The business community is pleased with Cambodia’s reclassification from lower-income to lower-middle-income economy in 2016, a status believed to attract more investors and to indicate of higher expenditure from consumers.

Content image - Phnom Penh Post

About the index
The ANZ Royal Business Confidence Index is a measurement of business and economic sentiment in Cambodia. Drawing upon customer data and insights, it’s the first index of its kind and serves as a leading indicator of confidence in the market. ANZ Royal delivers a number of insight-driven initiatives like this to its customers. For example, it just recently hosted its Annual Outlook Conference with the Cambodia Development Resource Institute (CDRI), where industry experts discussed how Cambodia can continue to progress with industrialisation, digitisation, growth and development.

MOST VIEWED

  • South Korea’s first lady brings hope to ill boy

    South Korea’s first lady Kim Keon-hee – wife of current president of the Republic of Korea, Yoon Suk Yeol – met with a 14-year-boy with congenital heart disease during her trip to the Kingdom for the ASEAN Summit. After their meeting it was announced that the

  • Hun Sen gets Covid, shuns G20, APEC summits

    Prime Minister Hun Sen said he has tested positive for Covid-19 in Indonesia, where he is slated to attend the G20 summit in his capacity of the ASEAN chair. In a social media post addressing the Cambodian public, he said: “Before leaving Cambodia, I always

  • Moody’s sets outlook rating to ‘negative’ for Cambodia

    US global rating agency Moody’s Investors Service Inc on November 15 announced that it downgraded Cambodia’s outlook from “stable” to “negative” and maintained its B2 local and foreign currency issuer ratings. “The negative outlook reflects a deteriorating external position as illustrated by the severe

  • Hun Sen’s Covid infection caused by ‘weakened antibody’ after summit

    Prime Minister Hun Sen said exhaustion from heavy workload before and during the recent ASEAN Summit may have led to him contracting Covid-19 due to his weakened immune system, while rejecting speculations that the infection was caused by leaders of some countries who did not

  • Korean first lady paves way for ill boy’s surgery

    A 14-year-old boy with congenital heart disease who was lucky enough to meet with South Korean first lady Kim Keon-hee may get the chance of a lifetime and receive surgery and treatment at Asan Medical Center in Seoul, South Korea. After seeing his plight, many

  • Kingdom’s rice crowned world’s No1

    Cambodia’s Phka Rumduol jasmine variety has been crowned the World’s Best Rice for the fifth time at the TRT (The Rice Trader) World Rice Conference in Phuket, Thailand on November 17, according to leaders of the Kingdom’s apex rice industry body. Phka Rumduol